Thursday, 19 July 2018

International Brand Niza Now Available Exclusively On Myntra

International brands had made their foray into Indian markets since the dawn of the new millennium. However, due to a large number of logistical, perceptive and economic problems, these brands did not spread throughout the country but stayed focussed on the metropolitans. However, the rise of the internet generation as entrepreneurs witnessed a massive shift in this trend. Most notably, clothing retail giants like Myntra made fashion accessible throughout the country.

For more than a decade, Myntra has been delivering the top local, national and international brands to the remotest corners of the India. However, Myntra had rather humble beginnings, starting out as a website from which personalised gift items were sold. Steadily and quickly, however, the company grew, as did their revenue and hence their workforce. Today, Myntra caters to more than 19000 pin codes.

One of the more celebrated recent global partnerships of Myntra is the one with leading Spanish designers Niza. Founded by renowned Spanish designer Maya Kalu, Niza is more than 20 years in running, and has been producing quality trendy clothes for the fashion conscious women of Spain. There is a special emphasis on the uniqueness of the brand. The embroidery patters and intelligent use of appliques have helkpled generate a considerable cult status of Niza. With the help and support of women seeking a brand of freshness and exclusivity mixed with innovation and variety, Niza has grown and spread, now having 35 exclusive stores and in excess of 500 multi-brand outlets across the world. 

Niza is being launchedin India by Malaika Arora Khan, a unanimously famous personality from the Indian Film Industry. She started out as a model, got her break as an MTV Video Jockey, where she established herself. She later went on to star in major and cameo roles in feature films, and has participated in her fair share of reality TV shows. The fashionable Malaika walked the ramp for Niza in a star studded, high octane launch for the online launch of the brand in India. 

The brand has global renown and reputation, and it’s a good fit with the highly ambitious Myntra, for whom this serves as a further addition to a glittering portfolio of international brands. This fortunate merger was made possible thanks to the work of Zashed, who made the two parties aware of the prospective partnership. Niza joins the likes of Forever 21, Tommy Hilfiger, Louis Phillippe, Marks & Spencer, French Connection, Antony Morato, Calvin Klein, DIESEL, ESPRIT Collection, Adidas, Michael Kors, Santa Monica, The North Face and Superdry in Myntra’s list of international brands. 

Coming from zesty sunny Spain to spice Indian shores, Niza is being touted as a revolutionary brand that delivers on both quality and design. Designed for women for all days of the week, you can find your perfect summer dress, or evening lounging and even your late night partying attires from their wonderful collections that are unique, refreshing and fashionable. You can even add your own touch to make it truly global.

Thursday, 28 June 2018

Myntra and Kirana Stores Join Forces to Make EORS A Success

Kirana stores – quintessentially Indian and highly resourceful, are being tapped by Myntra in an unprecedented fashion. Myntra had tied up with 2000 kirana stores by 2017, and have now increased the total number of kirana partners to 7500 in number, and spanning 50 cities in all. The ongoing End of Reason sale had a significant part to play in this recruitment process.

Kirana stores are known for being trustworthy and efficient. Spread in all corners of the country, in towns small and large, kirana stores are run by families who establish a close knit relationship with their customers. Kirana stores are known as mom and pop stores in popular culture, owing to the high degree of familiarization they enjoy with their customers. While a relatively new concept that has been advertised and popularized over the last decade or so, kirana stores have been practicing home delivery for ages.
Myntra and Kirana Stores Join Forces to Make EORS

In this partnership, Kirana stores are set to fulfil the last step of the delivery process during EORS. The products will reach the nearest kirana store from the delivery location, and the highly adept youths at the kirana store will carry out the final phase of delivery into the customer’s hands. 

So how exactly are kirana stores aiding Myntra?  Well, let’s look at the facts. A significant part of orders during EORS come from Tier 1 and Tier 2 cities, from whom Myntra are expecting 60% of total sales to be generated. Each kirana store caters to 100-200 families. Hence, a total of 7500 kirana stores can potentially account for a minimum of 150000 unique families to be catered to. It is projected that 70% of all deliveries for the sale will be done by kirana stores. 

To ensure that the delivery process is as smooth as achievable, Myntra had assigned 300 trainers who conveyed to the kirana store helpers and attendants on how to maximise the efficiency and maintain the high level of customer satisfaction that is synonymous with Myntra. Further, this venture will also generate a hike in employment in these cities. For Myntra, this is an ideal scenario where they get to scale up their workforce without having to add full time employees. 

For the customers, having items delivered directly to your home by a familiar face who knows the way to your house is a great boon. Confusing lanes and indistinct roads are a characteristic of India, but smart planning from Myntra ensures that customers do not have to bear the brunt of it when shopping during EORS.

Kirana stores have a significant history inIndian towns, with these stores being a one-stop shop for all the daily necessities – from milk and eggs to detergents and insect killers, from packaged edibles like chips to vegetables and fruits, and from soaps and deodorants to coffee and tea. They are embroiled into the social fabric of the country, and are trusted by families. Often, owners of kirana stores have seen children from their customers’ families grow up from toddlers needing baby powder to high schoolers needing stationery, and into full-fledged customers requiring household necessities. 

Wednesday, 6 June 2018

Myntra’s Latest Sale Is Here – The Beauty Edit Sale

After successfully launching the first edition of The Myntra Style Edit in the latter stages of 2017 and following it up with another successful edition in March 2018, the much loved event is back again. One of the striking reasons this online sales venture was such a huge hit was because it was timed to perfection on both accounts. They key to timing a sales event is to understand the behavioural patterns of the customer. 

The first edition was launched in December 2017, a period characterized by changing climates. During this time, most users of cosmetics opt to buy winter versions of the cosmetics they fancy. Having a discounted sale which also promotes new brands, while containing high end products and popular brands as well was an excellent strategy to expand current customer bases. So in one sweeping move, Myntra both captivated new customers and also timed it appropriately.

The second edition was launched earlier this year in March. Once again, new brands were promoted, and the range was new and collections were refreshed. This event was also strategically timed, as this is usually when winter phases out for good, and it had been a good 2-3 months since the last sale. As before, the event was a huge success.

This edition features widely used brands such as L’Oreal, Lakme, Maybelline, Neutrogena, The Body Shop, and Kaya. The premium brands include Bvlgari, Kama Ayurveda, Clinique, MAC, Bobbi Brown and Versace. Among the new and upcoming brands that are making a name for themselves are Wow, Wet n Wild, Fabindia, O3+, and Absolute. There will also be some amazing in house brands from Myntra, as well as brands like SNP and It’s Skin which are exclusive to Myntra.

In total, these brands, along with several others, amounting to 40 in all, account for more than 10000 unique products that include make up goods, accessories, and electronics like electric razors, hair straighteners, as well as perfumes, deodorants and colognes. Further, a host of body, skin and shower products will be on sale. The sale is scheduled for on 29th and 30th of May.