Thursday, 28 June 2018

Myntra and Kirana Stores Join Forces to Make EORS A Success

Kirana stores – quintessentially Indian and highly resourceful, are being tapped by Myntra in an unprecedented fashion. Myntra had tied up with 2000 kirana stores by 2017, and have now increased the total number of kirana partners to 7500 in number, and spanning 50 cities in all. The ongoing End of Reason sale had a significant part to play in this recruitment process.

Kirana stores are known for being trustworthy and efficient. Spread in all corners of the country, in towns small and large, kirana stores are run by families who establish a close knit relationship with their customers. Kirana stores are known as mom and pop stores in popular culture, owing to the high degree of familiarization they enjoy with their customers. While a relatively new concept that has been advertised and popularized over the last decade or so, kirana stores have been practicing home delivery for ages.
Myntra and Kirana Stores Join Forces to Make EORS

In this partnership, Kirana stores are set to fulfil the last step of the delivery process during EORS. The products will reach the nearest kirana store from the delivery location, and the highly adept youths at the kirana store will carry out the final phase of delivery into the customer’s hands. 

So how exactly are kirana stores aiding Myntra?  Well, let’s look at the facts. A significant part of orders during EORS come from Tier 1 and Tier 2 cities, from whom Myntra are expecting 60% of total sales to be generated. Each kirana store caters to 100-200 families. Hence, a total of 7500 kirana stores can potentially account for a minimum of 150000 unique families to be catered to. It is projected that 70% of all deliveries for the sale will be done by kirana stores. 

To ensure that the delivery process is as smooth as achievable, Myntra had assigned 300 trainers who conveyed to the kirana store helpers and attendants on how to maximise the efficiency and maintain the high level of customer satisfaction that is synonymous with Myntra. Further, this venture will also generate a hike in employment in these cities. For Myntra, this is an ideal scenario where they get to scale up their workforce without having to add full time employees. 

For the customers, having items delivered directly to your home by a familiar face who knows the way to your house is a great boon. Confusing lanes and indistinct roads are a characteristic of India, but smart planning from Myntra ensures that customers do not have to bear the brunt of it when shopping during EORS.

Kirana stores have a significant history inIndian towns, with these stores being a one-stop shop for all the daily necessities – from milk and eggs to detergents and insect killers, from packaged edibles like chips to vegetables and fruits, and from soaps and deodorants to coffee and tea. They are embroiled into the social fabric of the country, and are trusted by families. Often, owners of kirana stores have seen children from their customers’ families grow up from toddlers needing baby powder to high schoolers needing stationery, and into full-fledged customers requiring household necessities. 

Wednesday, 6 June 2018

Myntra’s Latest Sale Is Here – The Beauty Edit Sale

After successfully launching the first edition of The Myntra Style Edit in the latter stages of 2017 and following it up with another successful edition in March 2018, the much loved event is back again. One of the striking reasons this online sales venture was such a huge hit was because it was timed to perfection on both accounts. They key to timing a sales event is to understand the behavioural patterns of the customer. 

The first edition was launched in December 2017, a period characterized by changing climates. During this time, most users of cosmetics opt to buy winter versions of the cosmetics they fancy. Having a discounted sale which also promotes new brands, while containing high end products and popular brands as well was an excellent strategy to expand current customer bases. So in one sweeping move, Myntra both captivated new customers and also timed it appropriately.

The second edition was launched earlier this year in March. Once again, new brands were promoted, and the range was new and collections were refreshed. This event was also strategically timed, as this is usually when winter phases out for good, and it had been a good 2-3 months since the last sale. As before, the event was a huge success.

This edition features widely used brands such as L’Oreal, Lakme, Maybelline, Neutrogena, The Body Shop, and Kaya. The premium brands include Bvlgari, Kama Ayurveda, Clinique, MAC, Bobbi Brown and Versace. Among the new and upcoming brands that are making a name for themselves are Wow, Wet n Wild, Fabindia, O3+, and Absolute. There will also be some amazing in house brands from Myntra, as well as brands like SNP and It’s Skin which are exclusive to Myntra.

In total, these brands, along with several others, amounting to 40 in all, account for more than 10000 unique products that include make up goods, accessories, and electronics like electric razors, hair straighteners, as well as perfumes, deodorants and colognes. Further, a host of body, skin and shower products will be on sale. The sale is scheduled for on 29th and 30th of May.

Wednesday, 16 May 2018

The Love For Denim Fashion Never Ceases

No matter what the weather is or the time of the day it is, there is one piece of clothing that is always comfortable. Our beloved denims never ceases to be our favourite thing in the wardrobe. At the very beginning, they used to be the work clothes of gold miners. The foundation was laid from the need of some sturdy fabric that won’t get torn easily in the mid of a hard work’s day. And so was the legendary denims. 

Eventually they became the very embodiment of casual fashion and everyone across the globe is wearing them today. However, it was in 1950s’ that jeans were given its due credit and got features in leading fashion magazines like Vogue. 

Through the decades the fabric has gone through numerous modifications and styles but this is a style that never once did go out of fashion. They symbolize the rebellious spirit of the youth and were once worn by the ones challenging conformism. Nevertheless, the fabric has always been in the midst of controversies. Till date you will not see a person wearing their pair of jeans to any meeting or any formal functions. And if you challenge to break that tradition you will be looked down upon. The Canadians thus came up with the famous Canadian Tuxedo, which is basically when you are covered in denims from head to toe. Jeans shirt, jacket and jeans pants and maybe a hat too; there you have your Canadian Tuxedo. 

Let’s look at the trends that denims have gone through theages. In the 50s’ the movies like ‘Rebel Without A Cause’ and ‘The Wild One’ popularized the fabric. And in the movies the lead actors James Dean and Marlon Brando portrayed young people with rebellious nature. And so was the fabric trademarked as something that stands against conventionalism. Later they were picked up by music icons like Elvis Presley and Buddy Holly only further confirming its image. 

Denims did not take a back seat during the summer of love. They were in fact very much in trend with stars like the Beatles, Jimi Hendrix and Janis Joplin often seen sporting them. The trousers were cut in big flares and some sported them with threads hanging out from the seams. 

In the 80s’ and 90s’ came the period when tight fitted jeans were in. Later in 90s’ the jeans became more and more ripped with the grunge generation catching up. Denims only saw a dip in the period of 2000s’ when the fabric came in numerous pastel colors and were jazzed up with a lot of junk jewelry. 

Today, denims are still a sensation and if you log into leading online shopping site you will still get to see some of the latest trends. Myntra private labels like Moda Rapido an dRoadster has some of the latest and the trendiest collections that you might want to buy. So, what are you waiting for log in to your Myntra app now and carry on with the fashion trend of your forefathers because Denim fashion is something is not going out of fashion anytime soon.