After successfully launching the first edition of The Myntra Style Edit in the latter stages of 2017 and following it up with another successful edition in March 2018, the much loved event is back again. One of the striking reasons this online sales venture was such a huge hit was because it was timed to perfection on both accounts. They key to timing a sales event is to understand the behavioural patterns of the customer.
The first edition was launched in December 2017, a period characterized by changing climates. During this time, most users of cosmetics opt to buy winter versions of the cosmetics they fancy. Having a discounted sale which also promotes new brands, while containing high end products and popular brands as well was an excellent strategy to expand current customer bases. So in one sweeping move, Myntra both captivated new customers and also timed it appropriately.
The second edition was launched earlier this year in March. Once again, new brands were promoted, and the range was new and collections were refreshed. This event was also strategically timed, as this is usually when winter phases out for good, and it had been a good 2-3 months since the last sale. As before, the event was a huge success.
This edition features widely used brands such as L’Oreal, Lakme, Maybelline, Neutrogena, The Body Shop, and Kaya. The premium brands include Bvlgari, Kama Ayurveda, Clinique, MAC, Bobbi Brown and Versace. Among the new and upcoming brands that are making a name for themselves are Wow, Wet n Wild, Fabindia, O3+, and Absolute. There will also be some amazing in house brands from Myntra, as well as brands like SNP and It’s Skin which are exclusive to Myntra.
In total, these brands, along with several others, amounting to 40 in all, account for more than 10000 unique products that include make up goods, accessories, and electronics like electric razors, hair straighteners, as well as perfumes, deodorants and colognes. Further, a host of body, skin and shower products will be on sale. The sale is scheduled for on 29th and 30th of May.