Wednesday, 6 June 2018

Myntra’s Latest Sale Is Here – The Beauty Edit Sale

After successfully launching the first edition of The Myntra Style Edit in the latter stages of 2017 and following it up with another successful edition in March 2018, the much loved event is back again. One of the striking reasons this online sales venture was such a huge hit was because it was timed to perfection on both accounts. They key to timing a sales event is to understand the behavioural patterns of the customer. 

The first edition was launched in December 2017, a period characterized by changing climates. During this time, most users of cosmetics opt to buy winter versions of the cosmetics they fancy. Having a discounted sale which also promotes new brands, while containing high end products and popular brands as well was an excellent strategy to expand current customer bases. So in one sweeping move, Myntra both captivated new customers and also timed it appropriately.

The second edition was launched earlier this year in March. Once again, new brands were promoted, and the range was new and collections were refreshed. This event was also strategically timed, as this is usually when winter phases out for good, and it had been a good 2-3 months since the last sale. As before, the event was a huge success.

This edition features widely used brands such as L’Oreal, Lakme, Maybelline, Neutrogena, The Body Shop, and Kaya. The premium brands include Bvlgari, Kama Ayurveda, Clinique, MAC, Bobbi Brown and Versace. Among the new and upcoming brands that are making a name for themselves are Wow, Wet n Wild, Fabindia, O3+, and Absolute. There will also be some amazing in house brands from Myntra, as well as brands like SNP and It’s Skin which are exclusive to Myntra.

In total, these brands, along with several others, amounting to 40 in all, account for more than 10000 unique products that include make up goods, accessories, and electronics like electric razors, hair straighteners, as well as perfumes, deodorants and colognes. Further, a host of body, skin and shower products will be on sale. The sale is scheduled for on 29th and 30th of May.

Wednesday, 16 May 2018

The Love For Denim Fashion Never Ceases

No matter what the weather is or the time of the day it is, there is one piece of clothing that is always comfortable. Our beloved denims never ceases to be our favourite thing in the wardrobe. At the very beginning, they used to be the work clothes of gold miners. The foundation was laid from the need of some sturdy fabric that won’t get torn easily in the mid of a hard work’s day. And so was the legendary denims. 

Eventually they became the very embodiment of casual fashion and everyone across the globe is wearing them today. However, it was in 1950s’ that jeans were given its due credit and got features in leading fashion magazines like Vogue. 

Through the decades the fabric has gone through numerous modifications and styles but this is a style that never once did go out of fashion. They symbolize the rebellious spirit of the youth and were once worn by the ones challenging conformism. Nevertheless, the fabric has always been in the midst of controversies. Till date you will not see a person wearing their pair of jeans to any meeting or any formal functions. And if you challenge to break that tradition you will be looked down upon. The Canadians thus came up with the famous Canadian Tuxedo, which is basically when you are covered in denims from head to toe. Jeans shirt, jacket and jeans pants and maybe a hat too; there you have your Canadian Tuxedo. 

Let’s look at the trends that denims have gone through theages. In the 50s’ the movies like ‘Rebel Without A Cause’ and ‘The Wild One’ popularized the fabric. And in the movies the lead actors James Dean and Marlon Brando portrayed young people with rebellious nature. And so was the fabric trademarked as something that stands against conventionalism. Later they were picked up by music icons like Elvis Presley and Buddy Holly only further confirming its image. 

Denims did not take a back seat during the summer of love. They were in fact very much in trend with stars like the Beatles, Jimi Hendrix and Janis Joplin often seen sporting them. The trousers were cut in big flares and some sported them with threads hanging out from the seams. 

In the 80s’ and 90s’ came the period when tight fitted jeans were in. Later in 90s’ the jeans became more and more ripped with the grunge generation catching up. Denims only saw a dip in the period of 2000s’ when the fabric came in numerous pastel colors and were jazzed up with a lot of junk jewelry. 

Today, denims are still a sensation and if you log into leading online shopping site you will still get to see some of the latest trends. Myntra private labels like Moda Rapido an dRoadster has some of the latest and the trendiest collections that you might want to buy. So, what are you waiting for log in to your Myntra app now and carry on with the fashion trend of your forefathers because Denim fashion is something is not going out of fashion anytime soon. 

Wednesday, 25 April 2018

Myntra and Zoom Join Forces through a Mega Deal

Indian films, and by that extension, actors who embody characters in these films, are revered, followed and regarded as ideal role models by large sections of our society. What is equally baffling and commendable at the same time is that this is not some trend which was brought about by the internet; this trend is as old as the industry itself. Of course, the internet is an undeniable catalyst in making the lives and looks of film celebrities accessible to the public.

One of the most notable points of access is Myntra, the country’s foremost fashion e-commerce portal. On the Myntra website, you can browse and buy the trendiest clothes. In fact, Myntra houses several collections by notable personalities of the Indian Film Industry. Over a considerably short period of time, Myntra has taken over the Indian markets, and they have notched up numerous partnerships with other reputable brands, networks and organizations. 

The latest company to partner up with Myntra is Zoom. Zoom, a popular Indian TV network, is owned by the Times Group, and are best known for producing engaging, well written, and relevant shows on the lives and times of Bollywood A-listers. This partnership witnesses Zoom undergo considerable change and rebranding. A new avatar of Zoom will soon be unveiled to its millions of watchers, dubbed, “Zoom styled by Myntra”. Further, there has been talk of rebranding the content produced by Zoom as well. In a bid to stay with the times, Zoom, with Myntra, are looking to produce new programmes, web series’, and other short format rich media shows to engage modern audiences, who are other characterized by their short attention spans.

According to Mr. MK Anand, MD and CEO of Times network, “'Zoom styled by Myntra' reflects the kind of real, conversational and multi-lingual entertainment that viewers in India are looking for. With an objective to beat viewer fatigue, we are innovating with content and triggering new conversations to find relevance with the changing consuming pattern of the youth”. The motive behind this partnership, from Zoom’s perspective, was to break free from platform restrictions while still maintaining their identity and position in the Indian market. 

Equally enthused by the partnership, Mr. Ananth Narayan, CEO of Myntra, had this to say, “There are a few fundamental beliefs that make the Zoom partnership very exciting. One, our research shows, by 2020, 75% of the content consumed will be video content and Made for India original content will grow substantially. Secondly, Fashion as a category lends itself well to the video format, much more than any other category.” He further elaborated that this association with Zoom TV will not only broaden their reach, but also provide consumers with the option of buying the very same dresses they have seen their favourite films stars adorn.

The partnership will be manifested in several forms, from Myntra styling the various shows that will be broadcast on Zoom, to rebranding and changing the television channel’s logo, and several existing shows will be redesigned and rebranded to appeal to a wider audience in a more engaging manner.

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