Clothing brands are constantly trying to innovate and find
new ways of offering their products to customers. While the collective efforts
of these brands have accelerated the fashion industry considerably, there are
growing concerns regarding the environmental responsibilities of the industry
in general. In a bid to address the environmental impact of the industry,
clothing brands from all across the world are conducting research and
developing new and environmentally friendly ways of procuring materials,
producing the products, and final delivery of the apparel.
A lot of clothes contain plastic materials, some blatantly
obvious, like buttons, some more discreet, such as weaves and seams. The presence
of plastics make these clothing items a threat to the environment, as they are
not biodegradable, and after the life cycle of the product, they pollute the
environment. Similarly, a lot of resources like water and raw materials are
used extraneously, leading to wastages. After manufacturing, waste generation
occurs, which can potentially be minimized, and waste disposal methods, which
could be improved.
Today, we look at some clothing
brands who have taken significant strides in making their products
less harsh on the environment. The brands mentioned below are all present in
the catalogue of Indian online retail giants Myntra.
Roadster
Myntra’s very own brand, Roadster, has positioned themselves
as catering to adventurous, outdoorsy people who need rough and tough clothes
which can stand the wilderness. Being so intuitively connected to nature, it’s
only expected that the brand has been taking active steps to make their
products more environmentally friendly. Their latest line, labelled Greenturn,
exhibits a wide range of clothes that were manufactured using fewer resources
and designed to be biodegradable after their life cycle. What’s more, even
their packaging is green – their bags can be planted in the soil and contains
seeds which sprout plants.
Bamboo Tribe
Bamboo is a widely utilized natural resources. They find
their use in many different industries today. With Bamboo Tribe, they are now
being used to make clothes. According to them, clothes made out of bamboo fiber
are softer than those made out of Pima or Egyptian cotton. Production of bamboo
fabric lays less stress on the environment – in terms of growth, harvesting and
manufacturing. The fabric boasts medicinal values as well, is suitable for
different weather conditions and activities, and does not carry exorbitant
price tags like most other novelty goods.
Adidas
Adidas is one of the biggest worldwide sporting companies,
and they are considered trendsetters by individuals and organizations alike. In
their latest environmentally sensitive campaign, Parley, they are designing
sportswear products made out of recycled plastic found as waste debris in
oceans. This is to raise awareness of the rising levels of filth and trash
contaminating the oceans nowadays, and to bid everyone to think about the
ramifications of this relentless polluting, and ultimately refrain from doing
it any further. Most notably, Adidas have launched a sports shoe line under
Parley, and designed the third kit of the biggest professional football club in
the world, Real Madrid, out of recycled ocean-plastic.
