Just Logos Are Passé, Bring In The Musical Logos (Mogos)

We all were witness to the massive bumper sale that Myntra had on over the Republic Day week. Did you manage to rope in some sweet deals for yourself? Well, the choices were endless and the discounts were hard to believe at first! Some people have still not recovered from this viral fever and are still rejoicing and going shopping online through their extended discounts, flash sales and deals.  

That’s not all that Myntra has been in news for. The e-commercial marketplace has been all over the entertainment news throughout the IIFA season of 2017. This year’s IIFA took place in New York, and all the who’s who of Bollywood flew down to the city to attend these prestigious awards. We were all able to find out what was happening behind the scenes through the Bollywood starts themselves with the strong social media presence and activity of most of them. 

Apart from recognizing the best performances in acting, the best movies, the best directors and the best music of the year, IIFA is a style and fashion hot-bed every year. All the celebrities dress up in their best selves to show case it to the world. Enters Myntra!

Myntra was the official style partner of IIFA, 2017 and their presence was felt all through Bollywood award night. A Myntra Style icon award was also categorized, which the trendy and supercool Alai Bhat won after the most number of fans voted for her.

Out of all the Myntra Highlights that took place during IIFA, 2017, something unique was launched in front of the world by Myntra. It was the MOGO. Confused? A MOGO is a new concept in India, with Myntra being the first one to do something like this. It’s a Musical Logo, that Myntra has so creatively named its MOGO. 

The idea behind a MOGO is to break the visual clutter in the space of e-commerce by adding a new music dimension to the brand to give it a sonic identity. And Myntra has excelled in this area as well! The Myntra MOGO, which was launched during the IIFAs, 2017 was classy and depicted the brand exactly for what it is, warm, positive and with an infectious energy (remember your Republic Day Sale fever?). A logo is supposed to represent the values of a brand perfectly, so that it comes across as a clear picture of what a brand stands for and does. And every brand is identified with its logo, as the brands try to make their logos as creative and relevant t as possible. 

When it comes to music, it has the power to bring out many emotions from within people. It goes straight to our deepest corners and stirs up things that usually remain untouched for most of the time of our lives. And Myntra recognized this power of music and therefore has given its much loved and popular brand a musical identity which resonates with its style and quality. The quality part was taken care of as it was performed lived by Sanket Naik, who is a master percussionist with A. R. Rahman himself.

Fashion Is Not Just About Your Closet But Your Life!

Fashion has become such an intrinsic part of our lives today that one cannot imagine anyone with no fashion sense.

Jeans are the perfect example of the democratization of fashion, in the words of fashion icon Giorgio Armani, himself. Ever since 1853 when the first pair of blue denim jeans were created by Levi Strauss, there has been no fashion outfit that has had such a long reign nor so much versatility.  

As long as one lives in society, as opposed to being a recluse in the woods, fashion will have a role to play in the lives of people. Fashion is sometimes a result of society and at others, influences society.

Clothes started off as comfort wear but soon took on fashion elements. In fact fashion was always present as far as humankind existed. Down the ages, every culture and every age had its own fashion statement, in the form of clothes, jewellery and other accessories.

Today, fashion is all about trends and brands. Even as one expresses one’s individuality, paying due respect to trends and flaunting brands has become the unspoken rule. Even if one doesn’t follow fashion, there are occasions which simply demand it. As the occasion, so the outfit.

The late Princess Diana of Britain was known for dressing perfectly for every occasion- from official royal functions to glamorous parties to a visit to the beach or the African jungle, she looked different yet stylish each time. Her daughter-in-law Kate is following in her footsteps with her dressing styles.

Even those who believe in breaking all rules would be surprised to learn that not wearing a trend is also a trend in itself! If you’re wondering how trends get created, they are a reflection of intense political, cultural or economic beliefs.

The growth of the fashion industry into the megalith it is today has spurred fashion schools and designer labels. Be it bizarre or extremely wearable, designers and labels are here to stay.

Fashion is also a definition of culture – be it a particular country or religion. But with the world becoming a small place, fashion trends from different parts of the world get included or influence fashion in one’s part of the world. The more it happens, the merrier the fashion world becomes, one might say.

Undoubtedly, the more fashionable one is, the more confidence one is able to exude in the modern world. It tells others what you are, without you having to speak a word. It hints at your background, your status and your personality. As the lady behind the brand Prada – Miuccia Prada – puts it, “Fashion is instant language!”

Fashion often moves from the ramp to shop windows to the closets of the fashion-conscious, before moving to the mass markets for mass consumption. Dur to the tremendous growth in this industry, players in the fashion world cannot work without data. Therefore, Artificial Intelligence (AI) is being used to read the mind of the customer, predict market trends and create fashionable clothes.

If there are still people out there who proclaim they have nothing to do with fashion, there’s only one piece of advice for them: “When in doubt, wear red”, to quote American designer Bill Blass.

Source: How Fashion Influences People’s Lives Every Day