Myntra Colleagues Enjoy Bonding Through Office Bikers Club

The world of motorcycle biking is a world apart. From a mere hobby it has become a professional world, with rules, gear and branding. 

What started off as a way to bond with other colleagues at Myntra, the leading fashion online portal, also had the potential of being a brilliant way to promote the brand everywhere the bikers would go.

Indeed, that was how the Myntra Bikers Club was born. Now each highway is a way to get closer to people you work with as well as promote the brand you’re working for.

Now, as the biking enthusiasts from Myntra traverse the length and breadth of the country, courtesy Myntra, which is investing in their achieving better mutual harmony, brand Myntra is also getting promoted to new buyers beyond the big cities, in smaller towns in tier-two and tier-three categories, in a unique way. Moreover, the clientale in these areas hold immense potential for Myntra as an online fashion portal brining global fashion to their doorsteps.

Back to the thrill of motorcycle biking, which cannot be described. The wind, the freedom, the roads, the green pastures – all beckon.

According to Gaffoor S.K, who is the Service Desk Lead at Myntra, as well as the person who began the Myntra Bikers Club, which is 90-member-strong today, recalls how it all began on 5 September, 2015, with the first ride to Lepakshi, in Andhra Pradesh. The distance travelled was 150 kms on NH 7.

The criteria for joining the Bikers Club? The onky thing required was enthusiasm for biking and a passion for the brand they work for, not to forget a valid license for an 150 cc or above motorbike.

The very first batch of employees from Myntra who drove on the ride, were wearing jackets from Myntra’s inhouse, hot-selling brand Roadster. For the sake of safety, bikers as well as pillion riders wore knee guards, gloves and helmets.

As of today, the Club has a membership of as many as 80-90 active members, who ride on 30-40 bikes per journey. Since the Indian summer is known for its heat and sultry conditions, most of the Club’s trips are preferably organized during the monsoon and winter. Now, 2-3 riding  expeditions are expected to happen during the March-May period, followed by about 10-12 rides beginning from the month of June.

All the departments at Myntra try to be a part of the Club and its activities. With numbers of Team MBC growing, there are plans to create their unique logo, bands, stickers and jackets.

The latest place they rode to was Bheemeshwari Fishing Camp, Karnataka on 28 January 2017. The next one will be to Yercaud in Tamil Nadu.

Gaffoor remembers the challenges posed by the first trip. At the time, the bikers were unaware of the biking rules, and had to learn how to co-ordinate with each other. But today, with seven trips under their belt, they feel more confident.

Asked to spell out a dream ride, the Club is unanimous that it would be from Bengaluru to Ladakh.

Desi Stitch for a Global Touch

Fashion is a trend that crosses boundaries and sentiments across the globe. In India, one could be from a metropolitan or cosmopolitan city or live in a smaller town but they’ll still know the current global fashion trends along with local trends. For the two to be in sync, is a dream come true for the Indian customer.

Hermes, Chanel, Dior- these are all brands that Indians are familiar and can be identified by anyone at the drop of a hat. These brands have understood with time that in order to become truly global and encapsulate the interest of people across the world, they had to adapt to the local styles in order to attract customers and bring something different everywhere. The Indian looks is so vibrant with our multi-faceted designs and texture that the local-global phenomenon was inevitable.

The Desi look has always been a much sought after idea of the big fashion houses. A few years ago, Hermes’s Spring-Summer collection constituted of dresses that resembled draped sarees, jackets that looked similar to achkan and safari suits with much resemblance to Jodhpurs. Chanel has also displayed jackets with jewels embroided and short saree inspired dresses in various different colours like white, gold, silver, fuchsia and embroidered jumpers. 

Alexander McQueen, the celebrated British designer house, have experimented with paisley and peacock motifs in their designs and John Galliano has used ikat weaves and rich brocades on harem pants, skirts and long coats. Even Natalia Vodianova, the Russian model, uses Indian jewellery in order to accessorize and stylize her lingerie collection. Manish Malhotra, the celebrated Indian fashion designer who dresses most of Bollywood, has experimented with Persian designs and patterns in very vintage appearing velvet dresses. 

And if this wasn’t enough, there happens to be a saree gown, in which a gown is weaved into a shape and style that resembles a saree. There also happen to be the traditional salwar kameez which has been reinvented to appease to Indian and global audiences and consumers. The pashmina shawl is the best example of this phenomenon, with a distinctive Indo-Persian look.

For those looking for a fusion of Indo-western looks, Global Desi’s merchandise is available on Myntra. Global Desi brand seeks to invigorate and redefine western looks in an Indian context. One can find western trousers in bright Indian colours and embroideries, celebrating the best of two distinctive cultures. One can even find Palazzos, which are all the rage right now in the Indian fashion scene, available in distinctive Indo-western prints that compliment various Indian styled kurtis and tops. Palazzos, with a distinctively Indian look, pair well with western tops and apparels.

One can mix it up with the merchandise available online to find their own unique taste. It could be an evening dress with an unconventional colour motif or even Jodhpuri trousers that fuse the best of western trousers and Indian pyjamas. You can add the Jodhpuri’s to western tops because after all, mixing and experimenting is what makes Fashion unique.