Myntra Is Leading The Way With Myntra Rapid

We are venturing into the future with Myntra today. Here’s welcoming you to the future of fashion with Myntra Fast Fashion- the manufacturing process that took 180 days to deliver a product has been reduced to less than 45 days.

Myntra’s Rapid Project was set up about three years ago to achieve a simple yet revolutionary goal – to deliver fashion fast. And three years later, with the use of AI and high-end graphical processing units (GPUs) teamed with Myntra’s exceptional in-house engineering, this was made possible for brands such as Moda Rapido and Here and Now.

The rapid team has already sold pieces that are machine-generated to check the performance of these products compared to others that are manufactured status quo. And it’s not hard to guess that some of their designs have outdone others considerably. 

One of the Myntra Rapid team member talked to livemint.com and said that the key to nail fast fashion is not just the technological model but the amount of good data one has. The data has to be condensed by the machines to come up with styles that customers like or would like the most. The Rapid AI scans data from all over the internet, but there best source of information is their millions of customers that visit the Myntra website anduse the Myntra app. This is what sets Myntra’s Rapids apart from other efforts in the same direction all over the world. 

Now the only thing I was concerned with was what of the designers that usually do the job of the designers? Surely there will be a creative ‘human’ input required by this AI machines, but would’ve the number of people involved in the mak9ing of these fashion clothes be considerably brought down? One again realizes that no matter what we do to stray closer to our roots, technology is moving ahead very rapidly. Futuristic invention ns which are bringing us farter and farter away from all things natural and organic have taken out almost all aspects of our lives and now is the turn that it took our everyday fashion and clothes by storm as well. So while some of us might be reserved in giving in to something like this and would rather prefer something hand woven or at least entirely ‘human-made’, we have to accept that this is soon going to become the norm and Myntra is just pioneering thus next movement in the fashion industry- soon AI will be introduced all over the place to make fashion more accessible, fast and affordable. 

Myntra Rapid aims to delegate maximum inputs in fashion manufacture with a thin human intelligence into play, to make each product unique. This gives fashion designers a boost to be efficient and deliver rapid fashion. It is safe to assume that everybody is looking forward to seeing the future of this cool innovation by Myntra Rapid. After all, who would want to get their hands on those AI generated pieces and satisfy the nerd inside us all?

The All New Myntra MANGO Store Is Here

The city of Delhi is special in many ways and another reason has been added to the list as the first Myntra MANGO store was launched on the 4th of October at Select City Walk, Saket in Delhi. And the host of the event was the beautiful style-icon, model and actress Ileana D’Cruz.  The location of the store is the pace to be in Delhi for shopping, food and drinks. Its centrally-located and perfect for a great shopping experience, with convenience and a lot of fun.

Remember how Ileana enticed us all in the movie Barfi, in which she played a quintessential Bengali woman. Oh the beauty and poise she carried with her. I remember watching her at the theatre and instantly fell in love with her gorgeous sarees and perfect eye liner. I also remember the character she played very well. How she fell in love innocently with Barfi and kept at it until the end, even when barfi had found his partner in Jhilmil. Off course Jhilmil’s part, played by Priyanka Chopra was a performance of another class all together, through which we were introduced to the unfamiliar world of people living with disabilities. Hindi cinema hasn’t been able to deliver a movie around such sensitive subjects in such an amazing way. Not only were the performances beautiful and strong, the story and the direction was on point too. Not to mention that this movie marked a new era in the film industry as there were hardly any dialogues between the main leads of the movie pertaining to their disability.

This is another step that Myntra has taken to make itself the undeniable and all-rounder fashion destination that it hopes to be. The next five years are going to be exciting for all the mango fans in the country, with the launch of about 25 new MANGO stores on cards, by Myntra. We are most excited about the concept of endless aisle that Myntra has come up with for this new store which enables customers to browse collections on a tablet, check out product details and availability of what they like and have it delivered right to their doorsteps! People from other cities need not be disappointed, as many such stores will soon be thrown open, starting with the one at Mumbai’s Phoenix Mall in December, this year.  

History is witness to the fact that the best of partnerships are between people who share common values. Myntra has come together with MANGO due to its popularity and prestige among Myntra’s customers, as it is among the 5 top-selling women western-wear brands on Myntra. MANGO’S philosophy of creating quality products with an original design and a coherent brand image and its prime focus is to tend to the needs of the modern, urban women for her daily fashion needs. Talk about a partnership made in heaven.

Source: http://www.articlesdunia.com/shopping/fashion/myntra-shakes-hands-with-mango

The Road is Waiting for You

Our lives have become adhering to so many trends that keep getting set out of nowhere. And the millennials are especially obliged to follow all these trends, out of a need to be recognized or just to appear “just like everybody else’, so that their insecurities and self-implied shortcoming don’t become visible. But are all these trends and “viral” things worth surrendering to? If you think so then think again. Most of the trends on social media and otherwise are a load of non-sense things with very few exceptions. It is these exceptions that attract our attention and make us want to take steps towards it. 

If you haven’t already guessed which trend we are talking about, it is the trend of travelling and experiencing nature, that has made a comeback in this generation, as if was missing from the last few. But man has never been far from travel and exploration, therefore this trend will keep coming back. The last generations, of your parents and grandparents hardly travelled. And if so, it would usually be luxury holidaying, with comfort stays, parties and shopping sprees. But that just not the kind of travel we are up to talk about today.

Ibn Battuta, a medieval traveler-scholar once said, “Traveling – it leaves you speechless, then turns you into a storyteller.” Isn’t that truer than anything you have ever heard? When you travel not to reach the destination, but to live and experience the road that leads you to it, that’s when you feel most exhilarated. Being on the road has a feel of its own. There are no limits and boundaries. You didn’t come from anywhere and you aren’t going anywhere. Its freedom.

This is where the new brand campaign by Roadster themed, “The Road is Waiting” captures the essence of this passion. As a brand, Roadster has become synonymous with travel and adventure, motivating young people to embrace the road. This launch is a step to further this. There is something about simplicity, comfort and hardiness in clothing that arouses in travelers the need to set out, to experience the world. You can pick from a range of Roadster shirts and t-shirts for men and women. A recently launched collection, The Freelander Collection, also boasts of some of the most interesting picks such as sneakers, slip-ons and sweaters for men and women. Each piece is ready for an adventure! The campaign ad film is shot entirely on the Indian terrain, showcasing the beauty and fury of nature, and inviting you to “find the gap in the world”. To fill the space that is empty on the road. It promises you that you will make life-long friends out of perfect stranger during this journey.

Myntra yet again has held the youth of this country by their pulse and felt each beat with care and expertise. So don’t just keep reading articles on the net, get your most comfortable pieces of garments and footwear from Myntra, add in a pair of sunglasses and a badass backpack to your cart and get set go. Find your adventure. 

Source: Roadster is a Brand of Tough Travel