The Love For Denim Fashion Never Ceases

No matter what the weather is or the time of the day it is, there is one piece of clothing that is always comfortable. Our beloved denims never ceases to be our favourite thing in the wardrobe. At the very beginning, they used to be the work clothes of gold miners. The foundation was laid from the need of some sturdy fabric that won’t get torn easily in the mid of a hard work’s day. And so was the legendary denims. 

Eventually they became the very embodiment of casual fashion and everyone across the globe is wearing them today. However, it was in 1950s’ that jeans were given its due credit and got features in leading fashion magazines like Vogue. 

Through the decades the fabric has gone through numerous modifications and styles but this is a style that never once did go out of fashion. They symbolize the rebellious spirit of the youth and were once worn by the ones challenging conformism. Nevertheless, the fabric has always been in the midst of controversies. Till date you will not see a person wearing their pair of jeans to any meeting or any formal functions. And if you challenge to break that tradition you will be looked down upon. The Canadians thus came up with the famous Canadian Tuxedo, which is basically when you are covered in denims from head to toe. Jeans shirt, jacket and jeans pants and maybe a hat too; there you have your Canadian Tuxedo. 

Let’s look at the trends that denims have gone through theages. In the 50s’ the movies like ‘Rebel Without A Cause’ and ‘The Wild One’ popularized the fabric. And in the movies the lead actors James Dean and Marlon Brando portrayed young people with rebellious nature. And so was the fabric trademarked as something that stands against conventionalism. Later they were picked up by music icons like Elvis Presley and Buddy Holly only further confirming its image. 

Denims did not take a back seat during the summer of love. They were in fact very much in trend with stars like the Beatles, Jimi Hendrix and Janis Joplin often seen sporting them. The trousers were cut in big flares and some sported them with threads hanging out from the seams. 

In the 80s’ and 90s’ came the period when tight fitted jeans were in. Later in 90s’ the jeans became more and more ripped with the grunge generation catching up. Denims only saw a dip in the period of 2000s’ when the fabric came in numerous pastel colors and were jazzed up with a lot of junk jewelry. 

Today, denims are still a sensation and if you log into leading online shopping site you will still get to see some of the latest trends. Myntra private labels like Moda Rapido an dRoadster has some of the latest and the trendiest collections that you might want to buy. So, what are you waiting for log in to your Myntra app now and carry on with the fashion trend of your forefathers because Denim fashion is something is not going out of fashion anytime soon. 

Source: http://www.sooperarticles.com/shopping-articles/fashion-articles/evolution-denim-trends-through-ages-1656276.html

Myntra Is Leading The Way With Myntra Rapid

We are venturing into the future with Myntra today. Here’s welcoming you to the future of fashion with Myntra Fast Fashion- the manufacturing process that took 180 days to deliver a product has been reduced to less than 45 days.

Myntra’s Rapid Project was set up about three years ago to achieve a simple yet revolutionary goal – to deliver fashion fast. And three years later, with the use of AI and high-end graphical processing units (GPUs) teamed with Myntra’s exceptional in-house engineering, this was made possible for brands such as Moda Rapido and Here and Now.

The rapid team has already sold pieces that are machine-generated to check the performance of these products compared to others that are manufactured status quo. And it’s not hard to guess that some of their designs have outdone others considerably. 

One of the Myntra Rapid team member talked to livemint.com and said that the key to nail fast fashion is not just the technological model but the amount of good data one has. The data has to be condensed by the machines to come up with styles that customers like or would like the most. The Rapid AI scans data from all over the internet, but there best source of information is their millions of customers that visit the Myntra website anduse the Myntra app. This is what sets Myntra’s Rapids apart from other efforts in the same direction all over the world. 

Now the only thing I was concerned with was what of the designers that usually do the job of the designers? Surely there will be a creative ‘human’ input required by this AI machines, but would’ve the number of people involved in the mak9ing of these fashion clothes be considerably brought down? One again realizes that no matter what we do to stray closer to our roots, technology is moving ahead very rapidly. Futuristic invention ns which are bringing us farter and farter away from all things natural and organic have taken out almost all aspects of our lives and now is the turn that it took our everyday fashion and clothes by storm as well. So while some of us might be reserved in giving in to something like this and would rather prefer something hand woven or at least entirely ‘human-made’, we have to accept that this is soon going to become the norm and Myntra is just pioneering thus next movement in the fashion industry- soon AI will be introduced all over the place to make fashion more accessible, fast and affordable. 

Myntra Rapid aims to delegate maximum inputs in fashion manufacture with a thin human intelligence into play, to make each product unique. This gives fashion designers a boost to be efficient and deliver rapid fashion. It is safe to assume that everybody is looking forward to seeing the future of this cool innovation by Myntra Rapid. After all, who would want to get their hands on those AI generated pieces and satisfy the nerd inside us all?