Get A Fashionable Wardrobe This Winter With Myntra

The cold winter makes you feel low until you discover the whole new wardrobe that’s waiting for you! Off with the old and on to wearing the latest winter collection, really puts a spring in your step.

Myntra has a huge winter collection that not only keeps you snug and warm, but also spoils you for choice when it comes to styles. The leading online fashion portal is home to the most modern trends in winter-wear, including hooded jackets, sweatshirts, bomber jackets and sleeveless jackets, solid cardigans, padded and quilted jackets, besides Nehru jackets. The Nehru Jacket makes the ideal dress for both formal and fun outings.

While winter might make one crave for fur in fashion, one doesn’t have to walk the cruel path by wearing real animal skin, but can choose lovely faux leather clothing. Forever 21, the American brand which came to Myntra a while ago, has a faux-leather fringed biker jacket on offer.

Myntra’s best-selling brands like Roadster and HRX byHrithik Roshan, and other brands showcased on Myntra, like Mast & Harbour, Adidas, Campus Sutra and Marks & Spencer, all bring to you the latest winter collections.

Sporting fashionable winter wear allows you to look your best, no matter what you may be doing- whether you may be going for a jog, or attending a late-night party.

For example, one could do a Red Riding Hood by wearing Belle Fille’s red hooded sweatshirt with a pair of blue jeans for a chic yet casual outing. Or one could style a pair of bottle-green skinny trousers with a creamy white sweater.

For ladies, there’s a selection of sleeveless jackets to amp the style quotient. One can wear a white T-shirt with a pair of jeans with a sleeveless trenchcoat. A pop of colour can be added to make a distinct style statement. A burst of energy can be depicted by a bright sweater being worn over a monochrome outfit.

For office wear, one can wear a black shirt and black trousers and offset it by a vibrant yellow jacket. Or else, one can wear a blue sweatshirt for the necessary twist to one’s casual style.

It’s great that winter is not just about clothes but accessories too. From earrings and necklaces to sling bags. Talking of accessories, can shoes be far behind? The footwear for this season all have a shade of sparkle. And of course, you can never go wrong with good old boots!

Not just boots, you have sweatshirts, hoodies, casual jackets, leather jackets, sweaters, and leather gloves too.

Among the latest international trends in winter wear are wearing turtlenecks under a dress; animal print boots; navy coats with brass buttons, no less;  patent trench coats for those not too cold not too warm days, leggings with everything rather than as an innerwear only; faux fur stoles, metallic and feathery jackets, long sleeves that cover your fingers, according to elle.com. 

So, get ready to say goodbye to winter blues with Myntra’s fabulous collection of international winterwear.

Suhani Pittie Brings Dooi Bengali Jewellery To Myntra

Traditional jewellery will always remain a class apart, no matter how many modern trends emerge. This fact has prompted new jewellery designers to use ancient designs in the latest styles created by them.

Who hasn’t nurtured a desire for Bengali jewellery? The traditional designs have been kept alive by families, which handed down family jewels across generations. The jewellers of Kolkata, as well as their probashi counterparts, continued to craft jewellery in traditional mould, which helped to further popularise the tradition.

Most people have a soft corner for Bollywood – its actors and the movies that come out of it – so when a movie like Devdas or Parineeta comes out, Bollywood’s fans feel a fresh desire to possess Bengali jewellery. When Bollywood actress Bipasha Basu got married in true Bengali style, people not only scanned the photo for a look at the new couple but also to check out her trousseau and her jewellery, which was reputedly as traditional as it got.

For Myntra customers who are fans of Bengali jewellery, the Hyderabad-based jewellery designer Suhani Pittie – who has won a slew of awards around the world – has launched her range of Bengali boutique jewellery on Myntra, exclusively. She has named her new collection Dooi, a tweaking of the Bengali word Dui, which means two. Asked to share the reason behind the name, she said, it symbolizes the next chapter in her career of jewellery design as well as the start of her second decade of work.

Suhani Pittie has been named by no less than the World Gold Council, among the ‘Top 10 Most Inventive and Ingenious Jewellery Designers In The World’. She is known for her design philosophy, which is inspired by Indian history, art and culture.

By bringing her onboard, Myntra has further enhanced its already massive collection of traditional and handcrafted jewellery.

The Dooi jewellery collection is a set of three collections, whose designs are drawn from the sprawling homes of old-time Kolkata. The first collection is ‘Khancha’, a mesh-like surface in Bengali. The jewellery has grill patterns, inspired by grilled stained glass windows of old Kolkata homes. The second collection is ‘Aakaar’, or shape, with jewellery in various shapes that remind one of the architectural design of archaic homes. The third collection is ‘Alpana’, the word Bengalis use to describe the painted motifs drawn on festive occasions in Bengali culture. Suhani Pittie has used traditional Alpnana designs on modern acrylic, creating a stunning effect.

On the occasion of the launch, CMO and Head, International Brands Business, Myntra, Gunjan Soni said, “Suhani Pittie is an outstanding professional with spectacular achievements and is one among the few designers with an inherent talent for crafting metals. Myntra’s association with her marks an epoch as we make available a stunning collection of traditional and handcrafted jewellery to the young and fashion conscious in India.” 

Suhani Pittie was the first Indian jewellery designer to be selected to showcase at the Miami Fashion Week. Afterwards, she received an order from the Museum of Arts and Design, New York. Her design collections have been shown at the India Fashion Week, Lakme Fashion Week, etc, with many celebrities, including Sonam Kapoor, often seen wearing them.

The new collection is available on Myntra at a price point of Rupees 1,700 to Rupees 5,300.

The stunning Dooi by Suhani Pittie collection has winners like the Silver-Plated Aakar Handcrafted Drop Earrings; Green Gold-Plated Khancha Handcrafted Cut-Out Bangle; Gold-Plated Khancha Handcrafted Cut-Out Drop Earrings; Silver-Plated Aakar Handcrafted Beaded Drop Earrings; Gold-Plated Khancha Handcrafted Multistranded Bracelet; Silver-Plated & Gold-Plated Moon Shine Handcrafted Cuff Bracelet; Off-White Gold-Plated Moon Shine Handcrafted Synthetic Pearl Drop Earrings; Orange Gold-Plated Khancha Handcrafted Cut-Out Drop Earrings.

Myntra Achieves Revenue Run Rate Worth 1 Billion

Speaking at at Myntra’s 5th Annual Brand Summit – ‘Tech Threads’ - in Bengaluru recently, CEO Anant Narayanan said that Myntra had witnessed 80% year-on-year growth, with an industry-leading revenue run rate of $ 1 billion.

He outlined the main factors behind the rapid growth of Myntra as the company’s acquisition of Jabong as well as the subsequent turnaround of the latter company, in addition to the preceding festival season from Navratri to Diwali.

Elaborating, Narayanan said, “Myntra is at the forefront of fashion in India today, with more than 18 million active users every month. Our unique approach to leverage technology to decode fashion has helped us to become the fastest growing online fashion platform.”

He added that Myntra, Jabong and Flipkart together had 70% of the market share in the country today and would continue to enhance it further by empowering its brands as well as its customers. “We are on track to achieve scalable and sustainable growth and will be EBITA-positive by the financial year 2018,” added Narayanan.

Tech Threads: Narayanan shared that during the phase of growth, Myntra had introduced many new features to enhance the experience of Myntra customers. Myntra had also leveraged Artificial Intelligence (AI) and Machine Learning to give customers a highly personalised shopping experience, besides better discovery of products available online in addition to assisted shopping for its customers, he said.

Further, Myntra was also using brand performance analytics to obtain greater insights into customer behaviour, which would, in turn, help the leading fashion portal to develop a loyal fan base and also enable its brand partners to engage better with customers.

Narayanan added that it was the introduction of many new features for enhancing customer experience that had resulted in Myntra being 20 points ahead on NPS than the industry.

The Myntra Summit was attended by delegate representatives from over 300 leading Indian and international fashion and lifestyle brands. The key topic of discussion at the Summit was the ways in which e-commerce was shaping the growth of fashion brands in India. Other topics were: “The Future of Fashion E-Commerce in India”, “Customer Trends”, “The Role of Technology In Delivering Effective Consumer Experiences”, “Technology-Enabled Retail”, “Supply Chain Innovation” and “Building of Brands in the New Age”.

A brand playbook was also unveiled during the Summit, which would enable brands to customise and develop marketing campaigns to leverage Myntra as a digital marketing platform. The Summit concluded with an Awards Night for the brands.

Fashionable Launch: Myntra’s Annual Brand Summit was also the launchpad for two iconic international fashion labels - Hugo Boss and Hackett – on board Myntra’s platform.

Technology, or Tech Threads, the theme of the Brand Summit, is a recurrent theme at Myntra. Earlier, speaking at another forum, the India-Economic Summit, Narayanan described technology as a key enabler at Myntra.

He said, “When you think that e-commerce didn’t exist 5-7 years ago, it’s amazing that a company like Myntra has been able to generate at least 2000 technology-driven jobs and 8000 service-driven jobs. He clarified that all the jobs at Myntra were technology-driven, not just the technology-driven jobs, but the service-driven jobs also. He gave the example of how even a T-shirt or jeans design and style made use of technology.

Therefore, training its employees in how to use technology was crucial to Myntra, said Narayanan. “We even have to think differently about training our employees. We have training programmes every day for using our App, as everyone – from the top guys to the person at the service delivery point – need to know how to use our App. It’s both a framework to develop their skills as well as a way to assess them,” said Narayanan.