International Brand Niza Now Available Exclusively On Myntra

International brands had made their foray into Indian markets since the dawn of the new millennium. However, due to a large number of logistical, perceptive and economic problems, these brands did not spread throughout the country but stayed focussed on the metropolitans. However, the rise of the internet generation as entrepreneurs witnessed a massive shift in this trend. Most notably, clothing retail giants like Myntra made fashion accessible throughout the country.

For more than a decade, Myntra has been delivering the top local, national and international brands to the remotest corners of the India. However, Myntra had rather humble beginnings, starting out as a website from which personalised gift items were sold. Steadily and quickly, however, the company grew, as did their revenue and hence their workforce. Today, Myntra caters to more than 19000 pin codes.

One of the more celebrated recent global partnerships of Myntra is the one with leading Spanish designers Niza. Founded by renowned Spanish designer Maya Kalu, Niza is more than 20 years in running, and has been producing quality trendy clothes for the fashion conscious women of Spain. There is a special emphasis on the uniqueness of the brand. The embroidery patters and intelligent use of appliques have helkpled generate a considerable cult status of Niza. With the help and support of women seeking a brand of freshness and exclusivity mixed with innovation and variety, Niza has grown and spread, now having 35 exclusive stores and in excess of 500 multi-brand outlets across the world. 

Niza is being launchedin India by Malaika Arora Khan, a unanimously famous personality from the Indian Film Industry. She started out as a model, got her break as an MTV Video Jockey, where she established herself. She later went on to star in major and cameo roles in feature films, and has participated in her fair share of reality TV shows. The fashionable Malaika walked the ramp for Niza in a star studded, high octane launch for the online launch of the brand in India. 

The brand has global renown and reputation, and it’s a good fit with the highly ambitious Myntra, for whom this serves as a further addition to a glittering portfolio of international brands. This fortunate merger was made possible thanks to the work of Zashed, who made the two parties aware of the prospective partnership. Niza joins the likes of Forever 21, Tommy Hilfiger, Louis Phillippe, Marks & Spencer, French Connection, Antony Morato, Calvin Klein, DIESEL, ESPRIT Collection, Adidas, Michael Kors, Santa Monica, The North Face and Superdry in Myntra’s list of international brands. 

Coming from zesty sunny Spain to spice Indian shores, Niza is being touted as a revolutionary brand that delivers on both quality and design. Designed for women for all days of the week, you can find your perfect summer dress, or evening lounging and even your late night partying attires from their wonderful collections that are unique, refreshing and fashionable. You can even add your own touch to make it truly global.

Myntra’s Latest Sale Is Here – The Beauty Edit Sale

After successfully launching the first edition of The Myntra Style Edit in the latter stages of 2017 and following it up with another successful edition in March 2018, the much loved event is back again. One of the striking reasons this online sales venture was such a huge hit was because it was timed to perfection on both accounts. They key to timing a sales event is to understand the behavioural patterns of the customer. 

The first edition was launched in December 2017, a period characterized by changing climates. During this time, most users of cosmetics opt to buy winter versions of the cosmetics they fancy. Having a discounted sale which also promotes new brands, while containing high end products and popular brands as well was an excellent strategy to expand current customer bases. So in one sweeping move, Myntra both captivated new customers and also timed it appropriately.

The second edition was launched earlier this year in March. Once again, new brands were promoted, and the range was new and collections were refreshed. This event was also strategically timed, as this is usually when winter phases out for good, and it had been a good 2-3 months since the last sale. As before, the event was a huge success.

This edition features widely used brands such as L’Oreal, Lakme, Maybelline, Neutrogena, The Body Shop, and Kaya. The premium brands include Bvlgari, Kama Ayurveda, Clinique, MAC, Bobbi Brown and Versace. Among the new and upcoming brands that are making a name for themselves are Wow, Wet n Wild, Fabindia, O3+, and Absolute. There will also be some amazing in house brands from Myntra, as well as brands like SNP and It’s Skin which are exclusive to Myntra.

In total, these brands, along with several others, amounting to 40 in all, account for more than 10000 unique products that include make up goods, accessories, and electronics like electric razors, hair straighteners, as well as perfumes, deodorants and colognes. Further, a host of body, skin and shower products will be on sale. The sale is scheduled for on 29^th and 30^th of May.

Source: http://awebcity.com/myntras-beauty-edit-sale-is-back-with-a-bang/

The Love For Denim Fashion Never Ceases

No matter what the weather is or the time of the day it is, there is one piece of clothing that is always comfortable. Our beloved denims never ceases to be our favourite thing in the wardrobe. At the very beginning, they used to be the work clothes of gold miners. The foundation was laid from the need of some sturdy fabric that won’t get torn easily in the mid of a hard work’s day. And so was the legendary denims. 

Eventually they became the very embodiment of casual fashion and everyone across the globe is wearing them today. However, it was in 1950s’ that jeans were given its due credit and got features in leading fashion magazines like Vogue. 

Through the decades the fabric has gone through numerous modifications and styles but this is a style that never once did go out of fashion. They symbolize the rebellious spirit of the youth and were once worn by the ones challenging conformism. Nevertheless, the fabric has always been in the midst of controversies. Till date you will not see a person wearing their pair of jeans to any meeting or any formal functions. And if you challenge to break that tradition you will be looked down upon. The Canadians thus came up with the famous Canadian Tuxedo, which is basically when you are covered in denims from head to toe. Jeans shirt, jacket and jeans pants and maybe a hat too; there you have your Canadian Tuxedo. 

Let’s look at the trends that denims have gone through theages. In the 50s’ the movies like ‘Rebel Without A Cause’ and ‘The Wild One’ popularized the fabric. And in the movies the lead actors James Dean and Marlon Brando portrayed young people with rebellious nature. And so was the fabric trademarked as something that stands against conventionalism. Later they were picked up by music icons like Elvis Presley and Buddy Holly only further confirming its image. 

Denims did not take a back seat during the summer of love. They were in fact very much in trend with stars like the Beatles, Jimi Hendrix and Janis Joplin often seen sporting them. The trousers were cut in big flares and some sported them with threads hanging out from the seams. 

In the 80s’ and 90s’ came the period when tight fitted jeans were in. Later in 90s’ the jeans became more and more ripped with the grunge generation catching up. Denims only saw a dip in the period of 2000s’ when the fabric came in numerous pastel colors and were jazzed up with a lot of junk jewelry. 

Today, denims are still a sensation and if you log into leading online shopping site you will still get to see some of the latest trends. Myntra private labels like Moda Rapido an dRoadster has some of the latest and the trendiest collections that you might want to buy. So, what are you waiting for log in to your Myntra app now and carry on with the fashion trend of your forefathers because Denim fashion is something is not going out of fashion anytime soon. 

Source: http://www.sooperarticles.com/shopping-articles/fashion-articles/evolution-denim-trends-through-ages-1656276.html