After successfully launching the first
edition of The
Myntra Style Edit in the latter stages of 2017 and following it up with
another successful edition in March 2018, the much loved event is back again. One
of the striking reasons this online sales venture was such a huge hit was
because it was timed to perfection on both accounts. They key to timing a sales
event is to understand the behavioural patterns of the customer.
The first edition was launched in December
2017, a period characterized by changing climates. During this time, most users
of cosmetics opt to buy winter versions of the cosmetics they fancy. Having a
discounted sale which also promotes new brands, while containing high end
products and popular brands as well was an excellent strategy to expand current
customer bases. So in one sweeping move, Myntra both captivated new customers
and also timed it appropriately.
The second edition was launched earlier
this year in March. Once again, new brands were promoted, and the range was new
and collections were refreshed. This event was also strategically timed, as
this is usually when winter phases out for good, and it had been a good 2-3
months since the last sale. As before, the event was a huge success.
This edition features widely used brands such
as L’Oreal, Lakme, Maybelline, Neutrogena, The Body Shop, and Kaya. The premium
brands include Bvlgari, Kama Ayurveda, Clinique, MAC, Bobbi Brown and Versace. Among
the new and upcoming brands that are making a name for themselves are Wow, Wet
n Wild, Fabindia, O3+, and Absolute. There will also be some amazing in house brands
from Myntra, as well as brands like SNP and It’s Skin which are exclusive to Myntra.
In total, these brands, along with several
others, amounting to 40 in all, account for more than 10000 unique products
that include make up goods, accessories, and electronics like electric razors,
hair straighteners, as well as perfumes, deodorants and colognes. Further, a
host of body, skin and shower products will be on sale. The sale is scheduled
for on 29th and 30th of May.
