International Brand Niza Now Available Exclusively On Myntra

International brands had made their foray into Indian markets since the dawn of the new millennium. However, due to a large number of logistical, perceptive and economic problems, these brands did not spread throughout the country but stayed focussed on the metropolitans. However, the rise of the internet generation as entrepreneurs witnessed a massive shift in this trend. Most notably, clothing retail giants like Myntra made fashion accessible throughout the country.

For more than a decade, Myntra has been delivering the top local, national and international brands to the remotest corners of the India. However, Myntra had rather humble beginnings, starting out as a website from which personalised gift items were sold. Steadily and quickly, however, the company grew, as did their revenue and hence their workforce. Today, Myntra caters to more than 19000 pin codes.

One of the more celebrated recent global partnerships of Myntra is the one with leading Spanish designers Niza. Founded by renowned Spanish designer Maya Kalu, Niza is more than 20 years in running, and has been producing quality trendy clothes for the fashion conscious women of Spain. There is a special emphasis on the uniqueness of the brand. The embroidery patters and intelligent use of appliques have helkpled generate a considerable cult status of Niza. With the help and support of women seeking a brand of freshness and exclusivity mixed with innovation and variety, Niza has grown and spread, now having 35 exclusive stores and in excess of 500 multi-brand outlets across the world. 

Niza is being launchedin India by Malaika Arora Khan, a unanimously famous personality from the Indian Film Industry. She started out as a model, got her break as an MTV Video Jockey, where she established herself. She later went on to star in major and cameo roles in feature films, and has participated in her fair share of reality TV shows. The fashionable Malaika walked the ramp for Niza in a star studded, high octane launch for the online launch of the brand in India. 

The brand has global renown and reputation, and it’s a good fit with the highly ambitious Myntra, for whom this serves as a further addition to a glittering portfolio of international brands. This fortunate merger was made possible thanks to the work of Zashed, who made the two parties aware of the prospective partnership. Niza joins the likes of Forever 21, Tommy Hilfiger, Louis Phillippe, Marks & Spencer, French Connection, Antony Morato, Calvin Klein, DIESEL, ESPRIT Collection, Adidas, Michael Kors, Santa Monica, The North Face and Superdry in Myntra’s list of international brands. 

Coming from zesty sunny Spain to spice Indian shores, Niza is being touted as a revolutionary brand that delivers on both quality and design. Designed for women for all days of the week, you can find your perfect summer dress, or evening lounging and even your late night partying attires from their wonderful collections that are unique, refreshing and fashionable. You can even add your own touch to make it truly global.

Myntra’s Latest Sale Is Here – The Beauty Edit Sale

After successfully launching the first edition of The Myntra Style Edit in the latter stages of 2017 and following it up with another successful edition in March 2018, the much loved event is back again. One of the striking reasons this online sales venture was such a huge hit was because it was timed to perfection on both accounts. They key to timing a sales event is to understand the behavioural patterns of the customer. 

The first edition was launched in December 2017, a period characterized by changing climates. During this time, most users of cosmetics opt to buy winter versions of the cosmetics they fancy. Having a discounted sale which also promotes new brands, while containing high end products and popular brands as well was an excellent strategy to expand current customer bases. So in one sweeping move, Myntra both captivated new customers and also timed it appropriately.

The second edition was launched earlier this year in March. Once again, new brands were promoted, and the range was new and collections were refreshed. This event was also strategically timed, as this is usually when winter phases out for good, and it had been a good 2-3 months since the last sale. As before, the event was a huge success.

This edition features widely used brands such as L’Oreal, Lakme, Maybelline, Neutrogena, The Body Shop, and Kaya. The premium brands include Bvlgari, Kama Ayurveda, Clinique, MAC, Bobbi Brown and Versace. Among the new and upcoming brands that are making a name for themselves are Wow, Wet n Wild, Fabindia, O3+, and Absolute. There will also be some amazing in house brands from Myntra, as well as brands like SNP and It’s Skin which are exclusive to Myntra.

In total, these brands, along with several others, amounting to 40 in all, account for more than 10000 unique products that include make up goods, accessories, and electronics like electric razors, hair straighteners, as well as perfumes, deodorants and colognes. Further, a host of body, skin and shower products will be on sale. The sale is scheduled for on 29^th and 30^th of May.

Source: http://awebcity.com/myntras-beauty-edit-sale-is-back-with-a-bang/

Myntra and Zoom Join Forces through a Mega Deal

Indian films, and by that extension, actors who embody characters in these films, are revered, followed and regarded as ideal role models by large sections of our society. What is equally baffling and commendable at the same time is that this is not some trend which was brought about by the internet; this trend is as old as the industry itself. Of course, the internet is an undeniable catalyst in making the lives and looks of film celebrities accessible to the public.

One of the most notable points of access is Myntra, the country’s foremost fashion e-commerce portal. On the Myntra website, you can browse and buy the trendiest clothes. In fact, Myntra houses several collections by notable personalities of the Indian Film Industry. Over a considerably short period of time, Myntra has taken over the Indian markets, and they have notched up numerous partnerships with other reputable brands, networks and organizations. 

The latest company to partner up with Myntra is Zoom. Zoom, a popular Indian TV network, is owned by the Times Group, and are best known for producing engaging, well written, and relevant shows on the lives and times of Bollywood A-listers. This partnership witnesses Zoom undergo considerable change and rebranding. A new avatar of Zoom will soon be unveiled to its millions of watchers, dubbed, “Zoom styled by Myntra”. Further, there has been talk of rebranding the content produced by Zoom as well. In a bid to stay with the times, Zoom, with Myntra, are looking to produce new programmes, web series’, and other short format rich media shows to engage modern audiences, who are other characterized by their short attention spans.

According to Mr. MK Anand, MD and CEO of Times network, “'Zoom styled by Myntra' reflects the kind of real, conversational and multi-lingual entertainment that viewers in India are looking for. With an objective to beat viewer fatigue, we are innovating with content and triggering new conversations to find relevance with the changing consuming pattern of the youth”. The motive behind this partnership, from Zoom’s perspective, was to break free from platform restrictions while still maintaining their identity and position in the Indian market. 

Equally enthused by the partnership, Mr. Ananth Narayan, CEO of Myntra, had this to say, “There are a few fundamental beliefs that make the Zoom partnership very exciting. One, our research shows, by 2020, 75% of the content consumed will be video content and Made for India original content will grow substantially. Secondly, Fashion as a category lends itself well to the video format, much more than any other category.” He further elaborated that this association with Zoom TV will not only broaden their reach, but also provide consumers with the option of buying the very same dresses they have seen their favourite films stars adorn.

The partnership will be manifested in several forms, from Myntra styling the various shows that will be broadcast on Zoom, to rebranding and changing the television channel’s logo, and several existing shows will be redesigned and rebranded to appeal to a wider audience in a more engaging manner.

For the latest in fashion, don't forget to follow the official Myntra blog.

Source: http://www.sooperarticles.com/shopping-articles/fashion-articles/zoom-partners-up-myntra-develop-exciting-new-content-1652069.html