Friday 25 November 2016

When Top Luggage Goes Through The Rough And Tumble Test



When we travel, it’s not only us who tread the rough path, but so does our luggage. While global travel is often marked by lost or stolen luggage, travel in India is a whole new story, as one moves across  arrange of transport and weather, from a rickshaw in a crowded street, to an auto across a pot-holed path, to the up and downs of railway stations and airports.

Therefore, it becomes crucial that at least the leading luggage makers test their products for every possible onslaught that they can face in the reality of life. When Myntra, the online fashion portal, added Samsonite  the famous luggage brand – it meant that its loyal customers would be able to buy a luggage reputed to be the strongest luggage in the world.


In fact, the makers of Samsonite, when they launched the product, had named it after Samson, the Biblical superhero of immense strength.

Even today, the company prides itself on performing the most rigorous product test, anticipating all possible challenges it can face. A Samsonite suitcase is usually tested on a mileage tester, across a distance matching 32 km, at the rate of 4 km per hour.

That’s not all. The luggage even undergoes the upright position test. Then, for a country with a famous monsoon season, it goes through a 15-minute rain tester, with water poured on it from every side.

Then comes the “jerk” tester, the toughest test, which tests how good or long lasting are its handles, wheels and shoulder straps. Believe it or not, 50 cycles of tumble tests and 5000 wheel tests are conducted on the luggage.

To top it all is the “case drop” test. The suitcase is dropped from a height to see if it will survive the fall.
Samsonite India conducts these tests on its products:

The Handle Test about 3500 times, where jerks are given to the handle for about 3500 times in a loaded condition; the Wheel Test, where the wheel is carried for 32 kms in a loaded condition to check the wear and tear on the wheels; the Drop Test, where a bag is dropped five times on the ground at all corners and sides. The zipper test is done as many as 15000 times, with force applied to sliders and zippers to test the strength of the zippers and pullers. Then comes the tumble test, across 50 revolutions and obstacles. In this test, the bag is tumbled at 50 cycles in a loaded condition. Finally, the Lock Test – Push & Release Cycles – helps to check the durability of locks by operating the lock for 15000 cycles in one continuous movement.

Like the test done for the Samsonite, Myntra conducts rigorous tests on all its products, so as to showcase and sell only the most authentic products on its platform.

Like Myntra, many luggage makers give punishing and tough tests on their products so as to separate the grain from the chaff, as the saying goes. They give what is known as the “suitcase must die” test, from being attacked by a sledgehammer (really) to being run over by a car (unbelievable but true).
The tests just go to find out how much each luggage can take, or what they are made of.

The Sparta Kick test tries to simulate a fall or a baggage handler's throw from an aircraft luggage hold to the tarmac, by kicking each suitcase from a height of about 1.5 metres to the ground.
In the Hammer Attack, a 10-pound sledgehammer actually hits at the luggage, to replicate the battering that luggage can experience in transit.

Much as one hates to imagine that anyone will actually kick our precious luggage, it might happen on a journey, so luggage is also tested for the kick.

The penultimate test is a car actually driving over the suitcase! You may think, the suitcase can’t escape unharmed through this rough test, that it will either be crushed completely or at least emerge with many scratches, but there are some pieces of luggage out there that survive even this test.

Source:

http://articles.org/when-top-luggage-goes-through-the-rough-and-tumble-test/

Thursday 10 November 2016

Celebrate Fashion And Festivities To Your Heart’s Content



Abhay Deol and Ira Dubey come across as a typical couple making hectic preparations for the biggest festival of the year. The house needs to be cleaned and decorated; the lights need to be put up; shopping needs to be done… so much work, and so little time! Except that the husband in this case has found the perfect solution to all their shopping needs this Diwali. 

Why face the terrible traffic, inordinate delays, super-crowded markets when you have a much smoother way to go about preparing for the festival. After all the festive season is supposed to be all about celebrations, togetherness, fun and family. As one of the leading fashion portals of India aptly puts it, “Iss baar sirf tyohar manao, shopping Myntra pe chod do.”

And why not? After all the portal has some of the best collections of ethnic wear on offer this season. In fact Myntra brings to you the finest range of traditional and ethnic wear on its platform to suit a variety of auspicious occasions. It has launched its very first Fashionostavwhich showcases Myntra as the ultimate shopping partner for all the festive needs.


All festivals, and especially ones like Diwali are meant to remind us how our roots have a strong hold on our lives. Celebrating all that is good about where we come from and the traditions that we follow is one of the best parts about festivals. At the same time, wholeheartedly embracing the spirit of fun, food, frolic and shopping is also at the core of the festival. At least for the last bit, we need not look any further than Myntra. Leading up to Diwali, Myntra is running the Fashionotsav campaign with the Ethnic Week from October 24th to 31st. Shoppers and fashion enthusiasts across the country can log on to any of the Myntra platforms, from website to mobile app to mobile browsers, to access the wide variety of ethnic collections that Myntra has in its portfolio.

Brands such as FabIndia, Biba, All About You, Anouk, Triveni, Desi Weaves, W, Libas, Aurelia, Imara, Rangmanch by Pantaloons, Moda Rapido and many others have just about everything one could wish for in terms of variety of clothing in the festive season. From cotton kurtas, to the elegance of silk, from churidaar to the fashionable palazzo, from the timeless saris to fusion clothing, the site has it all. And dear men, don’t fret, there are plenty of options for you too. Be it simple kurtas or ones that announce wedding and festive celebrations, a Nehru jacket or sherwanis, men will not be at a loss for their own shopping needs at Myntra.

You can also be assured that the products are 100% authentic and of latest styles. With options such as cash on delivery and 30-day exchange/return policy, there is no reason to be wary of going online for your Diwali shopping this year. 

Clothes ae not the only things that are on offer in the festive season. Accessories, shoes and jewellery are equally important to complete that traditional look. From Tanishq to Amrapali, the jewellery catalogue on Myntra has come a long way. While Mia by Tanishq is made for the young, vibrant, working women who are increasingly warming up to online shopping, Amrapali is meant to lure both connoisseurs and the fashion-conscious women who appreciate handcrafted jewellery. ‘Tribe’ by Amrapali is one of the best options this festive season to get the perfect fusion of modern and traditional. 

Once you have fulfilled your own shopping needs, and have to adorn your home, take a look at the home furnishingcollection on Myntra. With so many options at the click of a button, what more could you ask for this Diwali? Celebrate fashion and festivities to your heart’s content this year!

Thursday 3 November 2016

Hassle-Free Festivities With Your Favourite Shopping Partner



Abhay Deol and Ira Dubey come across as a typical couple making hectic preparations for the biggest festival of the year. The house needs to be cleaned and decorated; the lights need to be put up; shopping needs to be done… so much work, and so little time! Except that the husband in this case has found the perfect solution to all their shopping needs this Diwali. 


Why face the terrible traffic, inordinate delays, super-crowded markets when you have a much smoother way to go about preparing for the festival. After all the festive season is supposed to be all about celebrations, togetherness, fun and family. As one of the leading fashion portals of India aptly puts it, “Iss baar sirf tyohar manao, shopping Myntra pe chod do.”

And why not? After all the portal has some of the best collections of ethnic wear on offer this season. In fact Myntra brings to you the finest range of traditional and ethnic wear on its platform to suit a variety of auspicious occasions. It has launched its very first Fashionostav which showcases Myntra as the ultimate shopping partner for all the festive needs. Leading up to Diwali, Myntra is running the Fashionotsav campaign with the Ethnic Week from October 24th to 31st. Shoppers and fashion enthusiasts across the country can log on to any of the Myntra platforms, from website to mobile app to mobile browsers, to access the wide variety of ethnic collections that Myntra has in its portfolio.