Abhay Deol and Ira Dubey come across as a typical couple making hectic preparations for the biggest festival of the year. The house needs to be cleaned and decorated; the lights need to be put up; shopping needs to be done… so much work, and so little time! Except that the husband in this case has found the perfect solution to all their shopping needs this Diwali.
Why face the terrible traffic, inordinate delays, super-crowded markets when you have a much smoother way to go about preparing for the festival. After all the festive season is supposed to be all about celebrations, togetherness, fun and family. As one of the leading fashion portals of India aptly puts it, “Iss baar sirf tyohar manao, shopping Myntra pe chod do.”
And why not? After all the portal has some of the best collections of ethnic wear on offer this season. In fact Myntra brings to you the finest range of traditional and ethnic wear on its platform to suit a variety of auspicious occasions. It has launched its very first Fashionostav which showcases Myntra as the ultimate shopping partner for all the festive needs. Leading up to Diwali, Myntra is running the Fashionotsav campaign with the Ethnic Week from October 24th to 31st. Shoppers and fashion enthusiasts across the country can log on to any of the Myntra platforms, from website to mobile app to mobile browsers, to access the wide variety of ethnic collections that Myntra has in its portfolio.