Vogue India’s event - Fashion’s Night Out – which is one of
the most looked-forward-to events on the fashion calendar of India, went online
for the very first time this season, in collaboration with Myntra, the leading
online fashion portal. The dates on which Vogue Fashion’s Night.in@Myntra made its
debut were 14-16 October, 2016.
Vogue India’s Fashion’s Night Out was also a unique
opportunity for Myntra’s customers to purchase clothes and accessories from
some classic Vogue categories like Vogue Loves, Vogue Merchandise, Vogue
Curates and, of course, Vogue Edits.
Vogue has always been about all that is zeitgeist. Vogue India had night out on Myntra is another move in that direction. With more
and more people shopping online, it was a unique e-shopping experience for the
Vogue community. For Myntra’s customers, who love fashion as well, here was a
never-before opportunity to access Vogue’s selection of the most exclusive
merchandise, which were designed by the best known names in the Indian fashion
industry.
Vogue Loves
Like it has done in the past, Vogue India once again will
bring together over 90 premier Indian fashion labels as part of its Vogue Loves
selection of clothing. The long list of leading brands which form part of this
are Amrapali, Ashish N Soni, Gaurav Gupta, Gauri and Nainika, Pankaj &
Nidhi, Rajesh Pratap Singh, Label by Ritu Kumar, Sabyasachi, Sanjay Garg,
Shantanu & Nikhil, Suhani Pittie, SVA Couture and Tarun Tahiliani. Arti
Vijay Gupta, Deepa Gurnani, Dhruv Kapoor, Eina Ahluwalia, Geisha Designs, Ikai
by Ragini Ahuja, Ilk by Shikha & Vinita, Hemant & Nandita, Kanika
Goyal, Nikasha, Nimish Shah, Not So Serious, Outhouse, Payal Khandwala,
PayalPratap, Shivan and Narresh, Sukriti & Akriti and Valliyan.
Vogue Merchandise
Then came Vogue Merchandise, another great offering from VogueIndia’s Fashion’s Night Out. For this, top-notch designers were asked to create
exclusive Vogue merchandise for the special event, this year’s designers being Tarun
Tahiliani and Monisha Jaising, who brought their specially designed T-shirts
and tote bags, respectively.
Vogue Curates
Vogue Curates, on the other hand, is a unique initiative
which helps a customer to try out how multiple looks on them, making use of brands
like Numero Uno, Nike, Louis Philippe, Puma, All About You by Deepika Padukone
and Forever 21.
Vogue Edits
Vogue Edits showcases select pieces from international
fashion brands like Alexander Wang, Balmain, Chloe, Isabel Marant, Mary K,
Peter Pilotto, Stella McCartney and Valentino, courtesy Le Mill.
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