Vogue India’s event - Fashion’s Night Out – which is one of the most looked-forward-to events on the fashion calendar of India, went online for the very first time this season, in collaboration with Myntra, the leading online fashion portal. The dates on which Vogue Fashion’s Night.in@Myntra made its debut were 14-16 October, 2016.
Vogue India’s Fashion’s Night Out was also a unique opportunity for Myntra’s customers to purchase clothes and accessories from some classic Vogue categories like Vogue Loves, Vogue Merchandise, Vogue Curates and, of course, Vogue Edits.
Vogue has always been about all that is zeitgeist. Vogue India had night out on Myntra is another move in that direction. With more and more people shopping online, it was a unique e-shopping experience for the Vogue community. For Myntra’s customers, who love fashion as well, here was a never-before opportunity to access Vogue’s selection of the most exclusive merchandise, which were designed by the best known names in the Indian fashion industry.
Like it has done in the past, Vogue India once again will bring together over 90 premier Indian fashion labels as part of its Vogue Loves selection of clothing. The long list of leading brands which form part of this are Amrapali, Ashish N Soni, Gaurav Gupta, Gauri and Nainika, Pankaj & Nidhi, Rajesh Pratap Singh, Label by Ritu Kumar, Sabyasachi, Sanjay Garg, Shantanu & Nikhil, Suhani Pittie, SVA Couture and Tarun Tahiliani. Arti Vijay Gupta, Deepa Gurnani, Dhruv Kapoor, Eina Ahluwalia, Geisha Designs, Ikai by Ragini Ahuja, Ilk by Shikha & Vinita, Hemant & Nandita, Kanika Goyal, Nikasha, Nimish Shah, Not So Serious, Outhouse, Payal Khandwala, PayalPratap, Shivan and Narresh, Sukriti & Akriti and Valliyan.
Then came Vogue Merchandise, another great offering from VogueIndia’s Fashion’s Night Out. For this, top-notch designers were asked to create exclusive Vogue merchandise for the special event, this year’s designers being Tarun Tahiliani and Monisha Jaising, who brought their specially designed T-shirts and tote bags, respectively.
Vogue Curates, on the other hand, is a unique initiative which helps a customer to try out how multiple looks on them, making use of brands like Numero Uno, Nike, Louis Philippe, Puma, All About You by Deepika Padukone and Forever 21.
Vogue Edits showcases select pieces from international fashion brands like Alexander Wang, Balmain, Chloe, Isabel Marant, Mary K, Peter Pilotto, Stella McCartney and Valentino, courtesy Le Mill.