Women Fashion in India has been evolving ever since the
Vedic times, when bare-breasted sarees were the norm, to the present day when
sarees are still worn along with salwar-kameez, western-style clothes and
trousers. It seems that the history of Indian fashion is bound for immortality,
as everything that has made its way in to the market of Indian women has found
its own, whether it be a niche like regional dresses or nation-wide fashion
attires such as suit-salwars. In the modern times, films have played a major
role in deciding the shelf-life of various kinds of fashion. In the 80s and
90s, when women started wearing western-style clothes such as jeans, trousers,
shirts and t-shirts, it seemed for a short time that the ethnicity of Indian
fashion will be lost, but that cannot be further from the truth. Tradition is a
major part of an Indian’s life, no matter which corner of the country one hails
from. ‘Namastey’ and ‘Pairi-Pona’ are as much a part of an Indian’s life as the
national anthem of India –tradition and patriotism are at times considered to
be the one and the same thing. “Respect for one’s elders shows character”, as
Quentin Tarantino depicts in his popular film ‘Pulp fiction’, so it is true for
each Indian. To sum up, even the most major festivals in India are centered
(for the fashion conscious) around clothes, such as Ghagras and Sarees.
Ethnic fashion in India probably makes up for a large
percentage of all women fashion. Timeless attires such as Salwar-Kameez have
never left the wardrobes of Indian women since the age of Islamic conquerors,
when salwar-kameez first made it to India. Bollywood started to propagate new
fashion trends since its inception and by the time of the height of its
popularity as a song-dance cultural cannon it had already established or ruined
several fashion trends unknowingly. However, ethnic fashion was never on its
way out and only evolved with each passing year to become what it is today.
An apparel venture by superstar Deepika Padukone –All About You’s ethnic wear has come
forward with a bold new collection which romantically keeps the vast history of
Indian fashion intact. Offering ethnic wear with a modern touch, it is the
latest in the line of ethnic fashion so popular all over the country and even
outside of it. Sold exclusively on Myntra,
it is a great way to make that sober style statement that says your roots are
firmly grounded but your views are modern. The collection designs are inspired
by the one and only Deepika Padukone herself, who is seen flaunting her
beautiful body in bikinis as often as she is seen flaunting her traditional
values on the big screen. Minimalistic,
sober, subtle, with breezy colors and comfortable cuts –the collection is
perfect for the modern Indian woman with a hidden wild side.
Whether you speak mostly in English or Hindi or a mixture of
the two (–hinglish), you spend your weekends drinking and partying or curled
with a good book, you like to eat Italian or Chinese or Indian –you know who you are and you know you like ethnic wear just as much as
western-attires (or perhaps even more). The ‘All about you’ collection is all
about you. Ethnicity is a part of our culture and for most parts everyday life
but you know love your Indian roots when you opt for it yourself. So don’t curb
on your expressions, let them soar freely –whether you want to dress in western
or ethnic attires, just know that you are the most important accessory of your
outfit and that is what distinguishes an Indian woman.
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