Traditional jewellery will always remain a class apart, no
matter how many modern trends emerge. This fact has prompted new jewellery
designers to use ancient designs in the latest styles created by them.
Who hasn’t nurtured a desire for Bengali jewellery? The
traditional designs have been kept alive by families, which handed down family
jewels across generations. The jewellers of Kolkata, as well as their probashi counterparts, continued to
craft jewellery in traditional mould, which helped to further popularise the
tradition.
Most people have a soft corner for Bollywood – its actors
and the movies that come out of it – so when a movie like Devdas or Parineeta comes
out, Bollywood’s fans feel a fresh desire to possess Bengali jewellery. When
Bollywood actress Bipasha Basu got married in true Bengali style, people not
only scanned the photo for a look at the new couple but also to check out her
trousseau and her jewellery, which was reputedly as traditional as it got.
For Myntra customers who are fans of Bengali
jewellery, the Hyderabad-based jewellery designer Suhani Pittie – who has
won a slew of awards around the world – has launched her range of Bengali
boutique jewellery on Myntra, exclusively. She has named her new collection Dooi, a tweaking of the Bengali word Dui, which means two. Asked to share the
reason behind the name, she said, it symbolizes the next chapter in her career
of jewellery design as well as the start of her second decade of work.
Suhani Pittie has been named by no less than the World Gold Council,
among the ‘Top 10 Most Inventive and Ingenious Jewellery Designers In The World’.
She is known for her design philosophy, which is inspired by Indian history,
art and culture.
By bringing her onboard, Myntra has further enhanced its
already massive collection of traditional and handcrafted jewellery.
The Dooi jewellery
collection is a set of three collections, whose designs are drawn from the sprawling
homes of old-time Kolkata. The first collection is ‘Khancha’, a mesh-like
surface in Bengali. The jewellery has grill patterns, inspired by grilled
stained glass windows of old Kolkata homes. The second collection is ‘Aakaar’, or
shape, with jewellery in various shapes that remind one of the architectural
design of archaic homes. The third collection is ‘Alpana’, the word Bengalis
use to describe the painted motifs drawn on festive occasions in Bengali
culture. Suhani Pittie has used traditional Alpnana designs on modern acrylic,
creating a stunning effect.
On the occasion of the launch, CMO and Head, International
Brands Business, Myntra, Gunjan Soni said, “Suhani Pittie is an outstanding
professional with spectacular achievements and is one among the few designers
with an inherent talent for crafting metals. Myntra’s association with her
marks an epoch as we make available a stunning collection of traditional and
handcrafted jewellery to the young and fashion conscious in India.”
Suhani Pittie was the first Indian jewellery designer to be
selected to showcase at the Miami Fashion Week. Afterwards, she received an
order from the Museum of Arts and Design, New York. Her design collections have
been shown at the India Fashion Week, Lakme Fashion Week, etc, with many celebrities,
including Sonam Kapoor, often seen wearing them.
The new collection is available on Myntra at a price point
of Rupees 1,700 to Rupees 5,300.
The stunning Dooi by Suhani Pittie collection has winners
like the Silver-Plated Aakar Handcrafted Drop Earrings; Green Gold-Plated
Khancha Handcrafted Cut-Out Bangle; Gold-Plated Khancha Handcrafted Cut-Out
Drop Earrings; Silver-Plated Aakar Handcrafted Beaded Drop Earrings; Gold-Plated
Khancha Handcrafted Multistranded Bracelet; Silver-Plated & Gold-Plated
Moon Shine Handcrafted Cuff Bracelet; Off-White Gold-Plated Moon Shine
Handcrafted Synthetic Pearl Drop Earrings; Orange Gold-Plated Khancha
Handcrafted Cut-Out Drop Earrings.
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