Our lives have become adhering to so many trends that keep
getting set out of nowhere. And the millennials are especially obliged to
follow all these trends, out of a need to be recognized or just to appear “just
like everybody else’, so that their insecurities and self-implied shortcoming
don’t become visible. But are all these trends and “viral” things worth
surrendering to? If you think so then think again. Most of the trends on social
media and otherwise are a load of non-sense things with very few exceptions. It
is these exceptions that attract our attention and make us want to take steps
towards it.
If you haven’t already guessed which trend we are talking
about, it is the trend of travelling and experiencing
nature, that has made a comeback in this generation, as if was missing from
the last few. But man has never been far from travel and exploration, therefore
this trend will keep coming back. The last generations, of your parents and
grandparents hardly travelled. And if so, it would usually be luxury
holidaying, with comfort stays, parties and shopping sprees. But that just not
the kind of travel we are up to talk about today.
Ibn Battuta, a medieval traveler-scholar once said,
“Traveling – it leaves you speechless, then turns you into a storyteller.”
Isn’t that truer than anything you have ever heard? When you travel not to
reach the destination, but to live and experience the road that leads you to
it, that’s when you feel most exhilarated. Being on the road has a feel of its
own. There are no limits and boundaries. You didn’t come from anywhere and you
aren’t going anywhere. Its freedom.
This is where the new brand campaign by Roadster themed,
“The Road is Waiting” captures the essence of this passion. As a brand,
Roadster has become synonymous with travel and adventure, motivating young
people to embrace the road. This launch is a step to further this. There is
something about simplicity, comfort and hardiness in clothing that arouses in
travelers the need to set out, to experience the world. You can pick from a
range of Roadster shirts and t-shirts for men and women. A recently launched
collection, The Freelander Collection, also boasts of some of the most
interesting picks such as sneakers, slip-ons and sweaters for men and women.
Each piece is ready for an adventure! The campaign ad film is shot entirely on
the Indian terrain, showcasing the beauty and fury of nature, and inviting you
to “find the gap in the world”. To fill the space that is empty on the road. It
promises you that you will make life-long friends out of perfect stranger
during this journey.
Myntra yet again has held the youth of this country by their
pulse and felt each beat with care and expertise. So don’t just keep reading
articles on the net, get your most comfortable pieces of garments and footwear
from Myntra, add in a pair of sunglasses and a badass backpack to your cart and
get set go. Find your adventure.
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