Myntra and Kirana Stores Join Forces to Make EORS A Success

Kirana stores – quintessentially Indian and highly resourceful, are being tapped by Myntra in an unprecedented fashion. Myntra had tied up with 2000 kirana stores by 2017, and have now increased the total number of kirana partners to 7500 in number, and spanning 50 cities in all. The ongoing End of Reason sale had a significant part to play in this recruitment process.

Kirana stores are known for being trustworthy and efficient. Spread in all corners of the country, in towns small and large, kirana stores are run by families who establish a close knit relationship with their customers. Kirana stores are known as mom and pop stores in popular culture, owing to the high degree of familiarization they enjoy with their customers. While a relatively new concept that has been advertised and popularized over the last decade or so, kirana stores have been practicing home delivery for ages.

In this partnership, Kirana stores are set to fulfil the last step of the delivery process during EORS. The products will reach the nearest kirana store from the delivery location, and the highly adept youths at the kirana store will carry out the final phase of delivery into the customer’s hands. 

So how exactly are kirana stores aiding Myntra?  Well, let’s look at the facts. A significant part of orders during EORS come from Tier 1 and Tier 2 cities, from whom Myntra are expecting 60% of total sales to be generated. Each kirana store caters to 100-200 families. Hence, a total of 7500 kirana stores can potentially account for a minimum of 150000 unique families to be catered to. It is projected that 70% of all deliveries for the sale will be done by kirana stores. 

To ensure that the delivery process is as smooth as achievable, Myntra had assigned 300 trainers who conveyed to the kirana store helpers and attendants on how to maximise the efficiency and maintain the high level of customer satisfaction that is synonymous with Myntra. Further, this venture will also generate a hike in employment in these cities. For Myntra, this is an ideal scenario where they get to scale up their workforce without having to add full time employees. 

For the customers, having items delivered directly to your home by a familiar face who knows the way to your house is a great boon. Confusing lanes and indistinct roads are a characteristic of India, but smart planning from Myntra ensures that customers do not have to bear the brunt of it when shopping during EORS.

Kirana stores have a significant history inIndian towns, with these stores being a one-stop shop for all the daily necessities – from milk and eggs to detergents and insect killers, from packaged edibles like chips to vegetables and fruits, and from soaps and deodorants to coffee and tea. They are embroiled into the social fabric of the country, and are trusted by families. Often, owners of kirana stores have seen children from their customers’ families grow up from toddlers needing baby powder to high schoolers needing stationery, and into full-fledged customers requiring household necessities. 

Source: http://articlesforwebsite.com/myntra-partners-up-with-7500-kirana-stores-for-eors/

A Celebration Of The India’s Biggest Online Fashion Sale, EORS

The success of the seventh edition of Myntra’s EORS still reverberates and we recognize it to be the celebration of the spirit of ‘Myntra First’. Every End of reason Sale by Myntra has been about the team work and the seamless endurance of the staff as well as the customers. To provide their customers with the highest satisfaction possible, the company strives to offer their best. And to give the best the one thing that is needed is team work. Every year the energy among the people surges and so does the creativity and innovation all across the operations. To commemorate the big event that EORS is for Myntra, they have recently released a video that traces the hardships and effort as well as the excitement that the whole Myntra staff goes through to bring together the biggest sale event of online shopping in India.

The EORS behind the scenes is quite a sight to catch. You will be able to feel the thrill and excitement of the staff as they prepare for India’s biggest online fashion sale. The video traces through every nitty gritty behind all the glamour that we see on the surface. We can see that real and passionate people give their sweat to pull together a sales event that has the ability to take a country by storm.

At the beginning of the video of EORS behind the scenes we see some people building a make-shift dais busily. The next scene shifts away into the evening when we see CEO, Ananth Narayanan addressing a large group of people surrounding him. He asks them, “How excited are you?” and in response he gets a loud cheer from them. Then in an interview he says that this is the best thing that can happen to Myntra and that ‘Myntra First’ gets promoted here like nowhere else.  He further says that it is the best by far EORS which is the seventh edition. He says that there is a lot of energy and lot of excitement when people from different backgrounds come together to pull together a sale event this big. 

The CXO Manpreet Ratia also comes into the frame to say that the EORS organizes work for 17 to 18 thousand people to that work not just for Myntra but also for the partner networks. He says that while it is incredibly complex but that’s what makes it exciting. He says that they are putting huge amount of effort and investment into advanced technology like AI so that the customer experience in this sale is going to be the best ever.

Other members of the staff also are drawn into the frame by the interviewer who also speaks on the similar lines saying that the EORS is an incredibly big event for them and more than just a sale. They have much higher targets set for the seventh edition and their customers are already showing brilliant response.   

source: EORS Behind The Scenes Video Is A Peek Into The Thrill And Excitement To Pull Together The Sale Event

Top 5 Trends Of This Season

It’s still the beginning of the New Year and we are not quite out of the season of celebrations and festivity. With a chill in the air, as the warm hug of winter still holds us close, we thought of talking about the top 5 trends of this season. And especially with Myntra running amazing offers and sales even after the legendary End Of Reason Sale (EORS), you have to get your hands on our top picks.

First up are jackets! And what jackets you might ask? We suggest a jacket which is going to set you apart from all the safe browns and black! Go for a olive green jacket! The look will not only be a fresh change to the monotony of the winters but will also give you a pumped up chic look, sure to make you the object of envy. So make heads turn, and stay there for a while, with a funky olive jacket from Myntra. Don’t fret over the material you pick because they look rad in wool, polyester, cotton and everything else, in styles bomber, parkas, biker jackets, or tailored.

Next up is some sway for your face. Invest in a good pair of retro sunglasses, better yet, round ones! They will never go out of style, but right now they are particularly hot on Fashion Street. It’s the best of both world, protection from the sun’s harmful rays and looking dapper and fashion forward. What else could one ask for? Make sure you head over to the Myntra App and browse thehuge variety of round retro glasses there.

What’s the next thing that is going to complete almost all of your outfits to turn them into fabulous looks? We say some mean footwear. Our favorites this season are block heels. You can get them in a variety of styles and colors. Wearing a pair of heels has an oomph factor of its own, which will make you tall and confident in your own skin without making you uncomfortable or suffer through pain.

Who doesn’t want to feels royal and princess-y with sleeves that remind you of the Victorian era. With volume sleeves, bring a sprinkle of grace and drama into your life and light up the gloomy days of winter!

We save the best for the last- Chukka Boots! It’s a classic you can’t afford to not have in your permanent wardrobe. Make sure you invest in a good quality pair of boots with a flattering that goes with all of your winter staples- after all, they work best to beat the cold and will become your go-to footwear maximize your style quotient with a comfortable warmth around your feel. And guess where you need to head to find the biggest variety of amazing chukka boots? Myntra! With the assurance of quality and the ease oif shopping at each step, you are going to enjoy the experience of shopping as much as you will enjoy dressing up for this winter.   

Source: http://www.sooperarticles.com/shopping-articles/fashion-articles/five-must-haves-buy-sale-myntra-1628441.html