In an unprecedented move, Mango the Spanish fast fashion brand has given its distribution, maintenance and management rights to Myntra, for both online and offline distribution and sale for India. The move, which was announced recently, has given much to Myntra customers to celebrate as Mango’s merchandise will be exclusively listed on Myntra and Jabong, going forward. Myntra is the first e-commerce company on a global scale to have been granted the omni-channel strategy for a globally recognized fashion brand. More reasons for Myntra users and fans to celebrate and rejoice. After all, the party came early this year!
This isn’t the two brands first association though. Beginning from 2014, Myntra has been listing Mango products and apparels on its website. These products are a customer favorite, owing to the brand value and quality as well as the service Myntra provides. As of today, Mango is on the list of the top five women-wear fashion brands on the website, in terms of both popularity, visits and sales. It’s not just this association that secured Myntra the contract with Mango but also its prevalence and popularity as an online retail e-commerce space that led to the formulation of this very beneficial partnership.
Mango, as a women’s clothing fashion brand was founded in Barcelona, Catalonia in Spain in 1984 by brothers Isak Andic and Nahman Andic. It has stores all over the world with the highest presence in Western European countries especially Spain, Greece and Turkey. In India, Mango operates 10 retail stores currently, across the country, with plans to open more stores in the future, to increase its market share in the Indian retail industry. In order to achieve this goal, Myntra’s partnership will help as Myntra plans to create and maintain 25-30 Mango stores across the country in the foreseeable future as well as have Mango products listed on Jabong and Myntra, exclusively.
Such an association is an exhilarating moment for any organization. Ananth Narayanan, CEO of Myntra & Jabong, is really pumped up for this new collaboration, as it takes Myntra’s stand as an online retail platform to an even higher level. Myntra has been steadily and effectively creating a brand image for itself, as a premier e-commerce website, dedicated to provide the best to its customers, both in products and service. To have the opportunity to work with a global brand like Mango paves the way for other brands to make such associations with Myntra in the future. The collaboration also benefits Myntra in growing and expanding its own scale of business as it diversifies to offline stores, as well. In Myntra’s short journey, starting from its humble beginnings in 2007, this underdog company has truly come a long way as a force to be reckoned with.
Speaking on the occasion, Ananth Narayanan, CEO of Myntra and Jabong said that the collaboration between Myntra and Mango was a huge milestone in Myntra’s journey and signifies the beginning of a new era of omni-channel fashion retail in the country.