Priyanka Kumar, a bold designer and free-thinking
entrepreneur is all set to put India on the global street fashion radar with
her new brand ‘Encrypt’. It had been her dream to give voice to the repressed
self-expression of street fashion in India all throughout her career in the
fashion industry and with ‘Encrypt’ she is ready to unleash onto the world the
trademark style of India.
Through Myntra’s
Fashion Incubator –a program to shed light on budding designers and
entrepreneurs, she hopes to touch as many lives as possible.
Inspired by street
fashion from all parts of the world and with the experience of a veteran in
the industry, Priyanka deliberately adds little hand-print (seemingly)
imperfections to each of her piece to attain that stand-out effect synonymous
with evolving fashion.
She looks forward to prepare India for the kind of
self-expression that comes with one being comfortable in their body-type and
personality. For Priyanka, her brand is urban, versatile and meant to woo
people out of their default comfort-zones. She also confesses that while
working on design she imagines her customers as both fashion addicts and
fashion aspirants, making her task that much harder, and in the way creative
things go, more to the point.
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