The world is only waking up to the potential of hand-crafted
jewelry in terms of preservation of cultures and celebrating the diverse
heritage which has made the world what it is today. Fashion gurus and icons
from all over the world have been inspired by humble craftsmen and their works
of exquisite details, but it never got the attention it is getting now. It was
always a niche market, a kind of Oh-these-are-pretty-in-a-different-kind-of-way
mentality kept people buzzing around such works of jewelry with the odd icon
sporting an eclectic neck-piece or bracelet from time to time, but now the
hand-crafted jewelry market is on the rise.
Several Bollywood fashionistas have been known to sport such
humble and unknown designers who have cherished their craft and kept it alive
through the violent and destructive history of India, from times of wars,
sieges, invasions and colonialism to the present day. In such works of jewelry
not only can one find exotic allure but history itself comes alive from its
sparkling intricacies –the designs that were once dominant but are now only
remembered in the minds of such humble craftsmen.
Keeping in mind the growing interest in the hand-made jewelry market, Amrapali has
brought together a parade of goldsmiths and hand-craftsmen from in-and-around
Jaipur to create such jewelry by hand. ‘Tribe’ by Amrapali, a collection of hand-crafted jewelry will be available
for the online market via Myntra.
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