The Road is Waiting for You

Our lives have become adhering to so many trends that keep getting set out of nowhere. And the millennials are especially obliged to follow all these trends, out of a need to be recognized or just to appear “just like everybody else’, so that their insecurities and self-implied shortcoming don’t become visible. But are all these trends and “viral” things worth surrendering to? If you think so then think again. Most of the trends on social media and otherwise are a load of non-sense things with very few exceptions. It is these exceptions that attract our attention and make us want to take steps towards it. 

If you haven’t already guessed which trend we are talking about, it is the trend of travelling and experiencing nature, that has made a comeback in this generation, as if was missing from the last few. But man has never been far from travel and exploration, therefore this trend will keep coming back. The last generations, of your parents and grandparents hardly travelled. And if so, it would usually be luxury holidaying, with comfort stays, parties and shopping sprees. But that just not the kind of travel we are up to talk about today.

Ibn Battuta, a medieval traveler-scholar once said, “Traveling – it leaves you speechless, then turns you into a storyteller.” Isn’t that truer than anything you have ever heard? When you travel not to reach the destination, but to live and experience the road that leads you to it, that’s when you feel most exhilarated. Being on the road has a feel of its own. There are no limits and boundaries. You didn’t come from anywhere and you aren’t going anywhere. Its freedom.

This is where the new brand campaign by Roadster themed, “The Road is Waiting” captures the essence of this passion. As a brand, Roadster has become synonymous with travel and adventure, motivating young people to embrace the road. This launch is a step to further this. There is something about simplicity, comfort and hardiness in clothing that arouses in travelers the need to set out, to experience the world. You can pick from a range of Roadster shirts and t-shirts for men and women. A recently launched collection, The Freelander Collection, also boasts of some of the most interesting picks such as sneakers, slip-ons and sweaters for men and women. Each piece is ready for an adventure! The campaign ad film is shot entirely on the Indian terrain, showcasing the beauty and fury of nature, and inviting you to “find the gap in the world”. To fill the space that is empty on the road. It promises you that you will make life-long friends out of perfect stranger during this journey.

Myntra yet again has held the youth of this country by their pulse and felt each beat with care and expertise. So don’t just keep reading articles on the net, get your most comfortable pieces of garments and footwear from Myntra, add in a pair of sunglasses and a badass backpack to your cart and get set go. Find your adventure. 

Source: Roadster is a Brand of Tough Travel

Where Customer is King: Myntra Fashion Brands

The e-tailer industry is here to stay, as the CEO of Myntra and Jabong, Ananth Narayanan keeps talking about in most of his interviews. Even though he recognizes the “touch and feel” USP of physical market places and retailers, he points out the undeniable achievement and conveniences that electronic retail and online shopping destinations and platforms have managed to bring to the customer. After all, to reach 16000 pin codes with your services is not something that retail can achieve. 

The Myntra Fashion Brands (MFB) is leading the way to overall profitability for Myntra. The private brands of Myntra, which account for approximately a quarter of its business, have been among the most popular brands on the portal in the last one year. The CEO of Myntra, Ananth Narayanan, believes that building its own brands is exactly what sets Myntra apart, “MFB is a key pillar of Myntra’s strategy to building differential offering, cementing shopper’s loyalty and increasing profitability’, he says. No wonder Myntra’s Fashion Brands occupy 9 spots on the top 20 brands on the platform. Myntra has been working towards bringing private brands under its umbrella for a while now, and these have now come to deliver about 23% of the total business at Myntra, and is growing rapidly. Myntra recently disclosed that the MFB performance is estimated to be at a double-digit EBITDA profitability in the next 18-24 months. Myntra’s prime focus is to grow the brands by using customer/business insights intelligently. The vision is to build Myntra Fashion Brands into the largest house of fashion in the country in the next five years and be the supplier of private brands to the world, says Manohar Kamath, Chief of Myntra Fashion Brands. 

Ananth Narayanan further tells us about the 4 key pillars that Myntra bases its strong business on- Technology, Range and Quality, Speed and Identifying unique white spaces and needs of millennials and Gen Z.

Myntra has been so successful in making it big in the market as well as in the hearts of its customers due to its “customer is King” approach. In accordance to this, Myntra does everything to make the customers experience smoother and more and more convenient. Constant way to improve and make shopping easier and quick for the customers is being worked up, before everything else. 

In addition to this ideology, Myntra Fashion Brands have always seeks to included more and more technological innovations into its domain like Machine Learning (ML) and Artificial Intelligence (AI), for pricing, demand sensing, planning and digital brand marketing. This makes the whole process more democratic. The MFB "Moda Rapido" and "Here & Now” are the first ones to be completely conceptualized and designed using AI and ML.

MFB offers the largest Range and Quality to its customers by launching 36,000 options per season. The product quality is driven by constant innovation and tech-led consumer insights. This what keeps the consumer coming back.   

Speed is another factor that makes Myntra stand out. MFB works on a shorter and “closer to market designing” calendar keeping them at pace with the right fashion trends.

The world takes note, as Myntra multiples.