Just Logos Are Passé, Bring In The Musical Logos (Mogos)

We all were witness to the massive bumper sale that Myntra had on over the Republic Day week. Did you manage to rope in some sweet deals for yourself? Well, the choices were endless and the discounts were hard to believe at first! Some people have still not recovered from this viral fever and are still rejoicing and going shopping online through their extended discounts, flash sales and deals.  

That’s not all that Myntra has been in news for. The e-commercial marketplace has been all over the entertainment news throughout the IIFA season of 2017. This year’s IIFA took place in New York, and all the who’s who of Bollywood flew down to the city to attend these prestigious awards. We were all able to find out what was happening behind the scenes through the Bollywood starts themselves with the strong social media presence and activity of most of them. 

Apart from recognizing the best performances in acting, the best movies, the best directors and the best music of the year, IIFA is a style and fashion hot-bed every year. All the celebrities dress up in their best selves to show case it to the world. Enters Myntra!

Myntra was the official style partner of IIFA, 2017 and their presence was felt all through Bollywood award night. A Myntra Style icon award was also categorized, which the trendy and supercool Alai Bhat won after the most number of fans voted for her.

Out of all the Myntra Highlights that took place during IIFA, 2017, something unique was launched in front of the world by Myntra. It was the MOGO. Confused? A MOGO is a new concept in India, with Myntra being the first one to do something like this. It’s a Musical Logo, that Myntra has so creatively named its MOGO. 

The idea behind a MOGO is to break the visual clutter in the space of e-commerce by adding a new music dimension to the brand to give it a sonic identity. And Myntra has excelled in this area as well! The Myntra MOGO, which was launched during the IIFAs, 2017 was classy and depicted the brand exactly for what it is, warm, positive and with an infectious energy (remember your Republic Day Sale fever?). A logo is supposed to represent the values of a brand perfectly, so that it comes across as a clear picture of what a brand stands for and does. And every brand is identified with its logo, as the brands try to make their logos as creative and relevant t as possible. 

When it comes to music, it has the power to bring out many emotions from within people. It goes straight to our deepest corners and stirs up things that usually remain untouched for most of the time of our lives. And Myntra recognized this power of music and therefore has given its much loved and popular brand a musical identity which resonates with its style and quality. The quality part was taken care of as it was performed lived by Sanket Naik, who is a master percussionist with A. R. Rahman himself.

Fashion Is Not Just About Your Closet But Your Life!

Fashion has become such an intrinsic part of our lives today that one cannot imagine anyone with no fashion sense.

Jeans are the perfect example of the democratization of fashion, in the words of fashion icon Giorgio Armani, himself. Ever since 1853 when the first pair of blue denim jeans were created by Levi Strauss, there has been no fashion outfit that has had such a long reign nor so much versatility.  

As long as one lives in society, as opposed to being a recluse in the woods, fashion will have a role to play in the lives of people. Fashion is sometimes a result of society and at others, influences society.

Clothes started off as comfort wear but soon took on fashion elements. In fact fashion was always present as far as humankind existed. Down the ages, every culture and every age had its own fashion statement, in the form of clothes, jewellery and other accessories.

Today, fashion is all about trends and brands. Even as one expresses one’s individuality, paying due respect to trends and flaunting brands has become the unspoken rule. Even if one doesn’t follow fashion, there are occasions which simply demand it. As the occasion, so the outfit.

The late Princess Diana of Britain was known for dressing perfectly for every occasion- from official royal functions to glamorous parties to a visit to the beach or the African jungle, she looked different yet stylish each time. Her daughter-in-law Kate is following in her footsteps with her dressing styles.

Even those who believe in breaking all rules would be surprised to learn that not wearing a trend is also a trend in itself! If you’re wondering how trends get created, they are a reflection of intense political, cultural or economic beliefs.

The growth of the fashion industry into the megalith it is today has spurred fashion schools and designer labels. Be it bizarre or extremely wearable, designers and labels are here to stay.

Fashion is also a definition of culture – be it a particular country or religion. But with the world becoming a small place, fashion trends from different parts of the world get included or influence fashion in one’s part of the world. The more it happens, the merrier the fashion world becomes, one might say.

Undoubtedly, the more fashionable one is, the more confidence one is able to exude in the modern world. It tells others what you are, without you having to speak a word. It hints at your background, your status and your personality. As the lady behind the brand Prada – Miuccia Prada – puts it, “Fashion is instant language!”

Fashion often moves from the ramp to shop windows to the closets of the fashion-conscious, before moving to the mass markets for mass consumption. Dur to the tremendous growth in this industry, players in the fashion world cannot work without data. Therefore, Artificial Intelligence (AI) is being used to read the mind of the customer, predict market trends and create fashionable clothes.

If there are still people out there who proclaim they have nothing to do with fashion, there’s only one piece of advice for them: “When in doubt, wear red”, to quote American designer Bill Blass.

Source: How Fashion Influences People’s Lives Every Day

Are you a Game of Thrones fan? Get your GOT T-shirt on Myntra!

The Game of Thrones series is such a huge hit around the world, who wouldn’t want a piece of the all action - merchandise in the shape of T-shirts with messages!

Myntra is the place to get the most desirable GOT collection. Thanks to its brand Kook N Keech, Myntra’s customers can take home the Game of Thrones clothes merchandise and flaunt their inner queen or king, or even dragon!

Dragons, battles and huge castles had formed the theme of George R R Martin’s novel, A Song of Ice and Fire, which was made into this TV series. In his words, during his years in Hollywood, “All first drafts tended to be either too big, or too expansive. I hated having to cut them short. So, I said to myself, ‘I’m sick of this, I’m going to write something that’s as big as I want it to be, and it’s going to have a cast of characters that go into the thousands.” Well, he got his dream and fans of both his books and TV series aren’t complaining.

The T-shirts on Myntra capture the GOT backdrop of the Houses eternally at war - Stark, Lannister, Targaryen, Bolton, Greyjoy, Baratheon or Tyrell, as well as by-now-famous quotes from the leading characters of the TV series – John Snow, Arya Stark, Tyrrian and Khaleesi.  Hard to resist, isn’t it?

You’re not the only one mesmerised by the TV series (which begin airing again this Thursday in India). Did you know, former US President Barack Obama once got the White House staff to photoshop an image of him having a daily meeting in the Oval office by converting his chair into an “Iron Throne” and placing a King’s Crown on his lap? Yes, fans of GOT are known to go overboard, sometimes.

If you consider yourself a woman – or a man - on a mission, you can shut up those Masters in your life the Khaleesi way, with a “My reign has just begun” tee. If not keen to be as forthright, go for a “Im not a Princess, I’m a Khaleesi” tee. Another powerful image from the TV series –is the “Hand of the King” or “Hand of the Queen”. 

“Hear Me Roar” proclaims a golden lion from House Lannister's Heraldry, while “Ours Is The Fury” is the proud slogan for those who carry their temper on their sleeve.

In the earlier episodes of the TV series, when Ned confronts Cersei about the secrets that killed Jon Arryn, Cersei departs with a chilling warning: "When you play the Game of Thrones, you win or you die.” For nostalgia’s sake, go ahead and get your very own “You Win or You Die” tee.

Other messages you will love to wear include: “A Girl Has No Name”, “Everyone But Us Is The Enemy” or “I’m The Watcher On The Wall”.

One of the most beloved characters in the series was Hodor. But do you know why he was told by Meera Reed to “Hold The Door”? That was to give Bran a chance to escape the undead army through the door – by moving from the past into the future. A beautifully designed T-shirt that depicts this moment in the series is also up for grabs.

Or choose a “Mother of Dragons” tee. GOT fans will remember who the “Mother of Dragons” was in the series - Daenerys Targaryen, who struggles to control her dragons, who are growing quickly from timid creatures into dangerous ones.