Why Men Should Choose Online Shopping In India For Fashion Upgrade

It is a common notion to think that men pay little to no attention to their clothing. They might as well dress up in the dark throwing on a pair of trousers and a shirt. But the fact is that men take as much care over their clothes as women.  It is not surprising for them to be really fussy about the little crease on their pants, the length of their shirt shirts or even the dirt on the collar. Besides, with the up rise of online shopping in India men are equally concerned about fashion and are heavy shoppers.

It is all about the grand realization that people are being judged based on their looks and that it is important to make a good first impression. No wonder that men’s fashion makes as business as women’s. In fact during the latest myntra sale more than 45% shoppers were men who chose various Men’s western wear as well as sportswear.    

Online fashion retailers today are aware how discerning their audience are and for that very reason they pay close attention to detail while offering various men’s wear. While the quality of clothes are of paramount importance, quality pricing also plays a big role. The online shopping in India has become very convenient nowadays since the sites have realised that the importance of time for the shoppers and that they prefer shopping from one place. Hence, sites like Myntra has a brilliant selection of footwear, belts, and wallets for you to choose from apart from apparel. There are some websites that also offer jewellery for men. Indian ethnic wear for men is also a big category in these online shopping sites that one must check out. You can have a pick for different occasions like weddings or formal parties. You can also chat with a style consultant while you are browsing through the products that you might want to purchase. Often you will also showered with discounts and grand sales that are the perfect opportunity for you to stack up your wardrobe. The recent myntra sale EORS was a big hit for the exact same reason.

source: Men’s FashionWardrobe Elevation Through Online Shopping In India

The Sale Madness Continues On Myntra Through GST Sale

With summer coming to an end and the start of monsoon, it’s time to get a new wardrobe to welcome in the new season. Nature is getting a fresh makeover, why shouldn’t you get one as well?

But wait, there’s more than one reason to get a makeover. Starting July 1^st, GST or Goods & Service Tax will come into effect which will alter the prices of some items. Some of your favorites will become cheaper and others will get, for lack of a better word, pricy. And no one likes to buy pricy stuff on a small budget now, do they?  

Myntra recently concluded its End Of Reason Sale (EORS) a few days back and it was a giant success. Everyone loves to buy new stuff and the EORS lets people buy their favorite clothing and apparel from their preferred brands at a much discounted rate. It has been a huge success every time it takes place. But, the recent success of the sale pivoted Myntra to continue its festive days through the GST sale which will feature products with massive discounts across categories.

With the GST sale, you can update your wardrobe to fit in better with the cloudy weather and the torrential rains. Now that summer is over, ditch those cottons and those light fabrics, the bright colours and the easy wears. It’s time to take up the pale colours, the shorts and the jackets to deal with the rains. It’s time to embrace the outdoor looks. Be it the casual traveler look or the extreme Goth look, black and pale are the flavors of the new season and let your wardrobe display these sensibilities. 

Make no mistake, this sale won’t last very long as the name aptly implies. It’s a limited edition sale and it’s the best way to prepare for the pricing turmoil about to happen. Your Benetton’s and your Zara’s are about to get expensive so if you are someone who’s looked at the same leather jacket for a couple of years, hoping to buy it someday, that day is now. So saddle up, log online through your smartphone or computer and unleash the inner shopaholic who rages for its shopping fuel. Embrace the weather and wash away your inhibitions while shopping. No style is too extreme, no clothes are too “out there” and no apparel ever goes out of sale.

GST sale is live now. For more updates on all the happenings at Myntra, log on to Myntra Blog.

Source : http://articles.org/myntras-gst-sale-is-live/

Myntra Brings 5th Edition Of Flagship EORS Sale

Myntra, India’s leading online fashion portal, is bringing its flagship End of Reason Sale once again starting January 3, 2017. This is the fifth edition of the landmark sale. It lasts up to January 5, 2017.

Just when you think all the festivals and celebrations are over with the year coming to a close, the Myntra sale, coming as it does at the start of a new year, brings a whiff of hope and excitement with it. What’s more, the sale promises to deliver everything your heart desires with its tagline: “Jo chaho milega, jab Myntra ka sale khulega” (meaning whatever you want you can have, when the Myntra sale opens). 

Around 1800 top Indian and international brands with their latest winter collections are part of the sale, which expects about 10 million-plus customers to come online to shop and create a new wardrobe for the New Year. To participate, customers of Myntra can shop through the Myntra mobile app, the Myntra mobile website and the Myntra website on the desktop.

Last year’s sale, the fourth edition of EORS, had helped Myntra log over two million item orders at the conclusion of the first day of a two-day sale. In the run-up to the opening of the sale last year, Rs 700 crore worth of products were added to the EORS wishlist. The wishlist is a special feature associated with the event. Potential customers have to hurry up and fill their wishlist with their favourite styles, so they don’t miss any extra offers.

One can expect up to 80% discount on the largest range of fashion clothing. An extra 5% discount can be availed on every purchase if a customer pays with a Myntra gift card.

Myntra has also introduced gamification during the EORS sale. The game, available on the Myntra app, allows one to play, accumulate points, and win early access to the sale. There are many other innovative activities, like the Mannequin Challenge, which can be used to uncover the prices of products. 

By now, most people must have spotted the Myntra ad at least once. The ad features both P V Sindhu and Hrithik Roshan. While the Olympic champion and ace shuttler is seen tackling two players across the net even as she prefers to browse through he Myntra App, the Bollywood star is seen in his branded clothing lien HRX, jogging and giving a shoutout about the sale dates.

The 35-second ad tells shoppers to get ready for the ultimate sale. It encapsulates the secret fashion desires of people, and helps to build excitement. The commercial can be spotted on top TV Channels, while the marketing campaign for the sale is spread across print, radio, digital and social media. On the digital front,, besides the game, Twitter has seen Indian off-spinner R Ashwin doing his bit for the sale.

The TVC has been conceptualized by Happy Creative and directed by Razneesh Ghai. Kartik Iyer, CEO, Happy Creative Services, had this to say: “Working with Myntra on their EORS campaign has always been exciting, with the sale growing by leaps and bounds every season. The aim has been to build excitement around the most awaited fashion sale in the country.”

On the campaign, Gunjan Soni, CMO & Head, International Brands Business, Myntra, said, “EORS has emerged as the most sought-after fashion sale event in the country. Through this campaign, we are reaching out to our existing and new customers, urging them to prepare and make the most of the three-day sale.”

Gunjan Soni added, “The size and reach of our marketing campaign for the upcoming ‘End of Reason Sale’ is unprecedented. We have come up with an array of innovative activities to engage with our customers. We are doing a take on the Mannequin Challenge to reveal prices of products, gamification to drive traffic and a focused regional push on digital.”