Myntra Colleagues Enjoy Bonding Through Office Bikers Club

The world of motorcycle biking is a world apart. From a mere hobby it has become a professional world, with rules, gear and branding. 

What started off as a way to bond with other colleagues at Myntra, the leading fashion online portal, also had the potential of being a brilliant way to promote the brand everywhere the bikers would go.

Indeed, that was how the Myntra Bikers Club was born. Now each highway is a way to get closer to people you work with as well as promote the brand you’re working for.

Now, as the biking enthusiasts from Myntra traverse the length and breadth of the country, courtesy Myntra, which is investing in their achieving better mutual harmony, brand Myntra is also getting promoted to new buyers beyond the big cities, in smaller towns in tier-two and tier-three categories, in a unique way. Moreover, the clientale in these areas hold immense potential for Myntra as an online fashion portal brining global fashion to their doorsteps.

Back to the thrill of motorcycle biking, which cannot be described. The wind, the freedom, the roads, the green pastures – all beckon.

According to Gaffoor S.K, who is the Service Desk Lead at Myntra, as well as the person who began the Myntra Bikers Club, which is 90-member-strong today, recalls how it all began on 5 September, 2015, with the first ride to Lepakshi, in Andhra Pradesh. The distance travelled was 150 kms on NH 7.

The criteria for joining the Bikers Club? The onky thing required was enthusiasm for biking and a passion for the brand they work for, not to forget a valid license for an 150 cc or above motorbike.

The very first batch of employees from Myntra who drove on the ride, were wearing jackets from Myntra’s inhouse, hot-selling brand Roadster. For the sake of safety, bikers as well as pillion riders wore knee guards, gloves and helmets.

As of today, the Club has a membership of as many as 80-90 active members, who ride on 30-40 bikes per journey. Since the Indian summer is known for its heat and sultry conditions, most of the Club’s trips are preferably organized during the monsoon and winter. Now, 2-3 riding  expeditions are expected to happen during the March-May period, followed by about 10-12 rides beginning from the month of June.

All the departments at Myntra try to be a part of the Club and its activities. With numbers of Team MBC growing, there are plans to create their unique logo, bands, stickers and jackets.

The latest place they rode to was Bheemeshwari Fishing Camp, Karnataka on 28 January 2017. The next one will be to Yercaud in Tamil Nadu.

Gaffoor remembers the challenges posed by the first trip. At the time, the bikers were unaware of the biking rules, and had to learn how to co-ordinate with each other. But today, with seven trips under their belt, they feel more confident.

Asked to spell out a dream ride, the Club is unanimous that it would be from Bengaluru to Ladakh.

Desi Stitch for a Global Touch

Fashion is a trend that crosses boundaries and sentiments across the globe. In India, one could be from a metropolitan or cosmopolitan city or live in a smaller town but they’ll still know the current global fashion trends along with local trends. For the two to be in sync, is a dream come true for the Indian customer.

Hermes, Chanel, Dior- these are all brands that Indians are familiar and can be identified by anyone at the drop of a hat. These brands have understood with time that in order to become truly global and encapsulate the interest of people across the world, they had to adapt to the local styles in order to attract customers and bring something different everywhere. The Indian looks is so vibrant with our multi-faceted designs and texture that the local-global phenomenon was inevitable.

The Desi look has always been a much sought after idea of the big fashion houses. A few years ago, Hermes’s Spring-Summer collection constituted of dresses that resembled draped sarees, jackets that looked similar to achkan and safari suits with much resemblance to Jodhpurs. Chanel has also displayed jackets with jewels embroided and short saree inspired dresses in various different colours like white, gold, silver, fuchsia and embroidered jumpers. 

Alexander McQueen, the celebrated British designer house, have experimented with paisley and peacock motifs in their designs and John Galliano has used ikat weaves and rich brocades on harem pants, skirts and long coats. Even Natalia Vodianova, the Russian model, uses Indian jewellery in order to accessorize and stylize her lingerie collection. Manish Malhotra, the celebrated Indian fashion designer who dresses most of Bollywood, has experimented with Persian designs and patterns in very vintage appearing velvet dresses. 

And if this wasn’t enough, there happens to be a saree gown, in which a gown is weaved into a shape and style that resembles a saree. There also happen to be the traditional salwar kameez which has been reinvented to appease to Indian and global audiences and consumers. The pashmina shawl is the best example of this phenomenon, with a distinctive Indo-Persian look.

For those looking for a fusion of Indo-western looks, Global Desi’s merchandise is available on Myntra. Global Desi brand seeks to invigorate and redefine western looks in an Indian context. One can find western trousers in bright Indian colours and embroideries, celebrating the best of two distinctive cultures. One can even find Palazzos, which are all the rage right now in the Indian fashion scene, available in distinctive Indo-western prints that compliment various Indian styled kurtis and tops. Palazzos, with a distinctively Indian look, pair well with western tops and apparels.

One can mix it up with the merchandise available online to find their own unique taste. It could be an evening dress with an unconventional colour motif or even Jodhpuri trousers that fuse the best of western trousers and Indian pyjamas. You can add the Jodhpuri’s to western tops because after all, mixing and experimenting is what makes Fashion unique.

Myntra Brings 5th Edition Of Flagship EORS Sale

Myntra, India’s leading online fashion portal, is bringing its flagship End of Reason Sale once again starting January 3, 2017. This is the fifth edition of the landmark sale. It lasts up to January 5, 2017.

Just when you think all the festivals and celebrations are over with the year coming to a close, the Myntra sale, coming as it does at the start of a new year, brings a whiff of hope and excitement with it. What’s more, the sale promises to deliver everything your heart desires with its tagline: “Jo chaho milega, jab Myntra ka sale khulega” (meaning whatever you want you can have, when the Myntra sale opens). 

Around 1800 top Indian and international brands with their latest winter collections are part of the sale, which expects about 10 million-plus customers to come online to shop and create a new wardrobe for the New Year. To participate, customers of Myntra can shop through the Myntra mobile app, the Myntra mobile website and the Myntra website on the desktop.

Last year’s sale, the fourth edition of EORS, had helped Myntra log over two million item orders at the conclusion of the first day of a two-day sale. In the run-up to the opening of the sale last year, Rs 700 crore worth of products were added to the EORS wishlist. The wishlist is a special feature associated with the event. Potential customers have to hurry up and fill their wishlist with their favourite styles, so they don’t miss any extra offers.

One can expect up to 80% discount on the largest range of fashion clothing. An extra 5% discount can be availed on every purchase if a customer pays with a Myntra gift card.

Myntra has also introduced gamification during the EORS sale. The game, available on the Myntra app, allows one to play, accumulate points, and win early access to the sale. There are many other innovative activities, like the Mannequin Challenge, which can be used to uncover the prices of products. 

By now, most people must have spotted the Myntra ad at least once. The ad features both P V Sindhu and Hrithik Roshan. While the Olympic champion and ace shuttler is seen tackling two players across the net even as she prefers to browse through he Myntra App, the Bollywood star is seen in his branded clothing lien HRX, jogging and giving a shoutout about the sale dates.

The 35-second ad tells shoppers to get ready for the ultimate sale. It encapsulates the secret fashion desires of people, and helps to build excitement. The commercial can be spotted on top TV Channels, while the marketing campaign for the sale is spread across print, radio, digital and social media. On the digital front,, besides the game, Twitter has seen Indian off-spinner R Ashwin doing his bit for the sale.

The TVC has been conceptualized by Happy Creative and directed by Razneesh Ghai. Kartik Iyer, CEO, Happy Creative Services, had this to say: “Working with Myntra on their EORS campaign has always been exciting, with the sale growing by leaps and bounds every season. The aim has been to build excitement around the most awaited fashion sale in the country.”

On the campaign, Gunjan Soni, CMO & Head, International Brands Business, Myntra, said, “EORS has emerged as the most sought-after fashion sale event in the country. Through this campaign, we are reaching out to our existing and new customers, urging them to prepare and make the most of the three-day sale.”

Gunjan Soni added, “The size and reach of our marketing campaign for the upcoming ‘End of Reason Sale’ is unprecedented. We have come up with an array of innovative activities to engage with our customers. We are doing a take on the Mannequin Challenge to reveal prices of products, gamification to drive traffic and a focused regional push on digital.”